To understand content marketing in the competitive world of YouTube, why not learn from the best?YouTube is a powerful force in the marketing world.
Lean Productions: Creating Video Content Without Breaking the Bank
You don’t need to break the bank to produce value-driving video content. Video is great for marketing. We all know it’s true, so we won’t rattle off any statistics proving its effectiveness or why your marketing is in trouble without it. Okay, maybe just a few, courtesy of Hubspot: 90 percent of consumers reported that […]
Go Big or Go Viral: The Value of Including Video in Inbound Marketing
Digital video productions used as part of your inbound marketing strategy can do more than just engage an audience. In today’s digital age, consumers have grown to rely on visual cues and aesthetically pleasing incentives to fuel purchases and sway opinions. Video is everywhere, and it’s doing a thorough job of capturing the minds and […]
The Video Vaccine: Curing Your Marketing Woes with Video Content
The secret’s out—people love video. Learn how to utilize this powerful medium to remedy your marketing pain points.Everyone loves videos. Cat videos, sped-up meal preparation videos, videos of people pouring buckets of ice over their heads—we can’t get enough.
Making the Video Connection: How to Reach Your Audience with Video Marketing
What makes the difference between video content that increases conversions and amateur films that make your audience yawn?Remember the idea of the firm introductory handshake? A weak handshake means a weak person, unsure of what they represent or what they can offer. A firm handshake, on the other hand, speaks of confidence, aptitude and finesse. […]
Created to Convert: 3 Ways You Can Use Video Marketing to Increase Conversion Rate
Increase conversions using video marketing with these three insider tips.Did you know that 300 hours of video are uploaded to YouTube each minute? Don’t worry, we’re not here to preach about how every single second of amateur video is a beautiful product of a creative and artistic society. In fact, it should come as no […]
Lights, Camera, Action! Getting Started with Video Marketing
Why you should care about video marketing for your business, and how to get started.The use of video in inbound marketing is on the rise. According to a 2014 video marketing report by Vidyard and Demand Metric, nearly 70 percent of B2B marketers are now using video as part of their marketing strategy, and having […]