Shrader Website, Blog & Adaptive Content

Shrader Canada

Design, Development, Content Creation and Monthly Marketing Services

As a manufacturer of private brand automotive chemicals, the past 60 years have shown Shrader’s commitment and determination to offering the best products – and the best relationships – to their customers. They came to us with a goal to ramp up their marketing presence and provide more marketing information to their clients’ sales channel.

Based on the premise of education-based marketing, we did a full redesign of their website, and quickly began populating it with 8 blog articles a month, written specifically to the automotive professional. To enhance the written word, we also developed adaptive content and created 1 infographic, 1 presentation and 1 explainer video each month that added additional context to various blog articles. Email campaigns and social media further rounded out the suite of services that we continue to provide to Shrader Canada.

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