Decoding the Facebook algorithms that determine ad auction winners.In its non-stop attempts to provide value to its nearly two billion plus user base, Facebook uses a unique style of auction for ads displayed on its network. Here’s how it works.When you create an ad, Facebook assigns it a “total value number.” This value is based […]
Pay Per Click
Reach PPC Paradise: 5 Common Mistakes to Avoid
PPC management is a delicate balance of strategy that is easy to get wrong.Pay-per-click (PPC) marketing is a common tactic for online business these days, but common doesn’t mean simple. Slapping ads together, tossing them online, and calling it a day won’t be enough to make it worth the expense.
6 Ways to Get the Most Out of Google AdWords
Google AdWords can be a tough nut to crack, but a little bit of know-how goes a long way.PPC advertising (per per click) has become a relatively popular strategy for companies looking to increase website traffic, test out new keywords for their SEO (search engine optimization) strategy or to run special promotions or introduce new […]
7 Persistent Misconceptions About SEM
Separating fact from fiction when it comes to your search engine marketing.SEM (search engine marketing) has become an incredibly popular and important aspect of most companies’ online marketing strategies. The basic goal of search engine marketing is to drive more traffic to your website by increasing your search ranking on search engines such as Google. SEM often […]
Making Sense of it All: Search Engine Marketing 101
To be successful in your B2B online marketing, you should understand what search engine marketing is.Usually referred to as “search marketing” or shortened as “SEM”, search engine marketing refers to the process of making your website get traffic from Google and other search engines.
How to Effectively Use Google AdWords to Convert Leads
If you’re looking for more ways to increase your conversion of leads, then you should seriously consider the use of Google AdWords.The great thing about Google AdWords is that it allows you to advertise directly to consumers browsing the Internet. When a consumer searches for products or services like the ones that you provide, your ads will […]
