Succeeding with digital marketing means delivering the right content at the right time.One of the best things about digital marketing is that it lets consumers come to you. Rather than firing off a sales pitch and going on your way, digital marketing works to build trust and relationships with customers before trying to convince them […]
Lead Generation
Segmentation Secrets: Finding Your Audience is Crucial for Content Marketing Success
Take advantage of effective target market segmentation to increase conversions.“Define your target audience” has become a buzz phrase, but are you really taking advantage of market segmentation with your content? There’s a difference between a demographic division and effective audience segmentation, and you want to be doing the latter as much as possible. The practice […]
Customer Retention: Why Getting More Business is the Least of Your Worries
Businesses that ignore the needs of loyal customers are not businesses that inspire loyalty. Customer acquisition seems like a good goal for any organization, right? More customers translates to more sales, better business growth, and more money in all of our pockets. There’s no denying it: Acquiring new customers is an intoxicating idea. Acquiring new […]
Playing the Marketing Game: Successfully Optimizing Conversion Rates
Revenue totals not adding up? Sales growth falling short? Opt-ins non-existent? Maybe it’s time to take a look at your conversion rates. Optimizing conversion rates takes time. As a marketing professional, it’s your job to turn underperforming metrics into actionable goals. Fortunately, there’s a proven method to success. Test, refine, and test some more. That’s […]
Quality over Quantity: Lead Nurturing Strategies to Ignite Conversions
Though some marketers focus on reaching as many customers as possible, lead management is best handled with the mantra quality over quantity. Hubspot’s 2015 State of Inbound Marketing report showed that lead generation is the top priority for B2B marketers. No surprise there—lead generation is the first step on the path to conversion. But is […]
A Mile in Their Shoes: How Your Customers Drive Your Content Marketing Goals
Content marketing that neglects the priorities and needs of its customers is doomed to fall short.It’s a sad, but likely true fact: Your content marketing is failing you.When you think about the point of implementing a content strategy, what goals come to mind? In an ideal world, you’d see:More viewersBetter qualified leadsMore conversions
Diamonds in the Rough: Conversion Optimization for Best ROI
Increasing your conversion rates can be as easy as using data-management techniques to reveal the hidden value of your pre-existing content.In part 1 of our series on how to boost conversion potential, we examined the value that Google Analytics can add to your blogging efforts. In part 2, we took a closer look at a […]
Unlock Your Hidden Potential: Simple Strategies to Maximize Conversion Rates
How to polish your content marketing strategy to drive up your conversion rates without draining your budget.In part 1 of our series on improving your conversion rates, we discussed how you can use analytics to give you the informational edge needed to move more viewers through your sales funnel. In this segment, we’ll take a […]
Knowledge Is Power: Using Google Analytics to Improve Conversions
With the right information, increasing your conversions and improving your page ranking may be easier than you think.Increased conversions: It’s a goal common to nearly every sales and content marketing team on the web, and rightfully so: more conversions equal more business.But just wanting it isn’t enough. To reach this goal, you need to have […]
Leverage Your Leads: How to Drive Results with Your Marketing Automation (Part 3)
How to guarantee real results with automated marketing by generating and nurturing leads through the sales funnel.In part 1 of our ongoing series, we discussed the advantages of automated marketing systems. In part 2, we detailed the necessary steps of implementing these systems in your inbound marketing strategy. In our third and final segment, we’ll discuss […]
