Forget the top of your marketing funnel—Your customers at the bottom need you.Okay, okay. Don’t completely forget the top of your marketing funnel.Nobody will argue that while top-of-the-funnel goals like getting more traffic or acquiring more leads are important, getting a foot in the door with new customers is only the tip of the marketing […]
Inbound Marketing
Why Nonprofit Organizations Need to Use Inbound Marketing
Inbound marketing can be a nonprofit organization’s secret weapon for growth.Attention nonprofit organizations: The time for inbound marketing is now.As nonprofit marketers know, two components separate successful nonprofit organizations from the ones that fall by the wayside:
Keep Your Friends Close… How the Competition Can Help Your Marketing
Think of your competitors as teachers, and your marketing will go far.Marketers these days need any edge they can get.With how fast inbound marketing is evolving, it stands to reason that different businesses will find success with different strategies. There’s no perfect solution that will fit everyone. As such, different businesses will inevitably travel down […]
5 Ways to Get the Most Out of Your Proximity Marketing
Location-based ads are serious drivers of value, as long as you handle them properly.Proximity marketing is a system of advertisement that uses location-based technology to engage with customers via applications on their mobile devices. These notifications can be used for retail advertisements, check-in applications (like Foursquare), payment gateways, and more. Naturally, proximity marketing is making […]
Outbound is Over: Experts Say Traditional Marketing Campaigns Are Dead
Outbound marketing is an outdated strategy that’s less effective than ever.The early days of marketing have been both affectionately and derogatorily coined “the Wild West of the industry.” If you’ve seen the television show Mad Men, it’s easy to understand how opportunity and simple strategies helped shape success within a business, but times have changed. […]
Pokémon Go Where? The Augmented Reality Revolution is an Open Door for Marketers
Pokémon Go may be a game, but the inbound marketing opportunities are anything but child’s play. Whether you’ve seen players wandering the streets trying to “catch them all” or been witness to friends and family succumbing to the craze, there’s a good chance you’ve heard of Pokémon Go. In early July 2016, the smartphone app […]
Labors of Love: Why Your Marketing Needs Power-Packed Copy
Effectively written ad copy is a make-or-break factor for many marketing strategies. Click-through rates. Customer engagement. Time spent on-site. Conversions. What do these things have in common? If you said that these are all important concepts for marketers to keep in mind, you’re right—but you’re also wrong.
The Art of Marketing: What Sun Tzu Taught Us about Audience Segmentation
As it turns out, an ancient text on military strategy holds several key insights that marketers can use today. Most of us are at least partly familiar with Sun Tzu, the Chinese military strategist and philosopher who is credited with writing The Art of War, a treatise on military tactics that is surprisingly applicable to […]
Inbound Marketing: 5 Essential Things to Know
What hurts your marketing isn’t what you know, it’s what you don’t know. There’s a lot of misinformation about inbound marketing out there.A lot of folks don’t understand how to unlock the full potential of their inbound marketing strategies. And worse still, some misunderstand the point of inbound marketing and approach their content creation the […]
Content Disabled: Inbound Marketing in the Age of Adblock
In the age of adblock, the difference between ad quantity and ad quality becomes clear.Quality over quantity is a common mantra in inbound marketing. This has never been truer than it is now, with the rise of adblock software taking the advertising world by storm.
