Keep Your Friends Close… How the Competition Can Help Your Marketing

Think of your competitors as teachers, and your marketing will go far.Marketers these days need any edge they can get.With how fast inbound marketing is evolving, it stands to reason that different businesses will find success with different strategies. There’s no perfect solution that will fit everyone. As such, different businesses will inevitably travel down […]

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5 Ways to Get the Most Out of Your Proximity Marketing

Location-based ads are serious drivers of value, as long as you handle them properly.Proximity marketing is a system of advertisement that uses location-based technology to engage with customers via applications on their mobile devices. These notifications can be used for retail advertisements, check-in applications (like Foursquare), payment gateways, and more. Naturally, proximity marketing is making […]

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Inbound Marketing: 5 Essential Things to Know

What hurts your marketing isn’t what you know, it’s what you don’t know. There’s a lot of misinformation about inbound marketing out there.A lot of folks don’t understand how to unlock the full potential of their inbound marketing strategies. And worse still, some misunderstand the point of inbound marketing and approach their content creation the […]

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