Inbound Marketing Weekly Roundup

weekly_roundupThe Marketing Industry continues to evolve with new technology, but there is one constant, Inbound Marketing makes it easier to attract, convert, close, and delight customers. So we’ve rounded up our latest Blog posts from this week as well as our favourite articles from around the web to give you the latest trends and analysis from the world of Inbound Marketing. We hope this helps you grow your business!

Instant EDGE Inbound Marketing Blog

Week of March 24, 2014 

Set Up for Success: 5 Ways to Maximize ROI With an Inbound Marketing Agency

How to make sure you get the most from your investment in an inbound marketing agency by putting the right pieces in place in-house. So, you’re a marketing pro. You have a gung-ho team of sales reps who know how to close the deal, yet you know something’s missing. Are you living up to your potential? Are they? –Read More 

5 Ways Inbound Marketing Techniques Help You Surpass the Competition

There is no question that inbound marketing is the way of the future. Hubspot reports that inbound boasted 50% growth for the third year in a row in 2013. While it’s a growing trend, with more and more businesses implementing inbound strategies into their overall marketing scheme, there is still time to get ahead of the competition by taking advantage of tools and techniques they aren’t yet using. –Read More 

Our Favourite Articles

Week of March 24, 2014

Should Marketing Consultants Practice What They Preach?

Marketing consultants are a hot commodity. They can cost upwards of two hundred dollars an hour and they are responsible for driving your business success. Yet, hiring a stellar consultant is hard to do. Do you look for an experienced practitioner or an educated speaker? A doer or a teacher? In a nutshell, the role of a marketing consultant is twofold; they are an advisor and a service provider. –Read More

Google Slaps Greece Sites With Penalties

It appears that Google has taken action on spammers, potentially link spammers, in Greece recently. Matt Cutts, Googles head of search spam, responded on Twitter to a webmaster noticing that many websites in Greece received penalties. Matt responded saying ah, you noticed the action in Greece? Here is Matts tweet: @realpoisom ah, you noticed the action in Greece? — Read More

Real Time Vs. On Demand (RFA) Marketing

With the second biggest Real Time Marketing event of the year behind us (Oscars), its seriously time to re-evaluate the merits of Real Time Marketing. Joseph Jaffesaid it best, real time marketing is kinda bullshit just move faster. Lets face it RTM has indeed jumped the shark (and so has the saying jumped the shark BTW). — Read More

5 Reasons You Need to Monitor Your Brand Online

A version of this post first appeared at Aiken Web Solutions in November, 2013. When it comes to digital marketing, its much more than just having a website, some social media activity, and perhaps an email newsletter. Not everything that interests you is going to happen on your particular properties and within your earshot. — Read More

Do It Yourself’ Can Be Dangerous with Content Marketing

The power of content marketing has been effectively harnessed in the digital world for many years now. In its early stages, content marketing was sales-heavy. But it then evolved into more relatable and informative blogs and articles pieces that offered real value and actionable insight. But, as the content marketing experts at Fusion360 attest, content marketing is more than simply writing text. –Read More

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