Inbound Marketing Weekly Roundup for the Week of September 8, 2014

weekly_roundupWell it’s finally happened. The fall-like weather has finally hit the Nation’s Capital. However there is a silver lining to it all. The NFL has begun it’s season (WOO!), playoff baseball is just around the corner (YEAH!!), and our beleaguered REDBLACKS get a week to regroup after some difficult games (Whew…). The world of inbound has been just as busy with a new study on content being released, as well as what really does help SEO? Just don’t take our word for it. Check it out below!

INSTANTEDGE Inbound Marketing Blog

Week of September 8, 2014

Engaging Eyeballs – Creating Social Media Content that Matters

How to create social media content that engages and resonates with your audience. Most Ottawa companies have figured out by now that the use of social media is a must for their online marketing campaign. In fact, social media is one of the best methods of interacting and engaging directly with consumers. However, you need to understand that much more goes into the use of social media than just posting questions and responses. –Read More

How to Win Followers & Influence Your Market

How to utilize your social media presence to gain influence in your market. Social media marketing cannot be ignored in today’s business sphere. Your target market and competitors are using it to discover brands and reach new customers respectively. Sure, you can ignore social media and still thrive. But this will only happen if you have a loyal brand following within the the scope of Apple. Do you have this following? –Read More

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Week of September 8, 2014

SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King?

Every year, SearchMetrics releases the study but this is the largest study they’ve done, with almost 100 pages and by adding dozens of new factors like time of site, bounce rate, fresh links and others. The key take away from here is that content may now be truly king. Marcus Tober from SearchMetrics said in the report that content is no longer an addition to, but is the main focus of, SEO. –Read More

Success with Meta Tags – Here’s a quick 5 Step Plan

The popular view is that web site meta tags don’t help with SEO anymore. But I’ve found plenty of evidence to the contrary and have outlined below a quick 5 step plan for success. Just because something’s fallen out of favour doesn’t mean it still won’t work. More than anything this applies to meta tags, as the ongoing refocus at Google leads many people to not even consider them when creating or editing web pages. –Read More

20 Amazing Examples Of Brand Content Marketing Hubs

I have a running list of about 10 sites that I typically use as examples. But to get a bigger and more holistic view, I asked my Twitter followers and a few of my content marketing friends for more ideas. Specifically, I asked them: What brand content marketing hubs do you LOVE? The criteria I used was pretty simple: They had to be examples of a brand-owned content hub. –Read More

7 Ways Digital Marketing Can Help Your Business

As consumers continue to embrace the digital world in growing numbers, many businesses lag behind in their efforts to keep up with customers changing habits. By adapting your business model to take advantage of the many digital opportunities available, you can leap ahead of your competitors. –Read More

Explanation of Big Data

Therefore, lets dive a bit deeper in the meaning of Big Data and the different components of Big Data. As I have mentioned before, there are 7 Vs that describe and affect Big Data: Apart from Volume, Variety and Velocity these are Variability, Veracity, Visualization and of course Value. These Vs provide a guideline to what the different components of Big Data are and what the different aspects of a Big Data strategy are. –Read More

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