Inbound Marketing Weekly Roundup for the Week of September 29, 2014

weekly_roundupAs I write this, I’m really excited. Baseball Playoffs are upon us and it always makes for excitement and drama, even if you aren’t entirely into the game (or find yourself in Ottawa, with the closest professional team unable to make the postseason in 20 years). Inbound marketing is kind of the same as there’s always something to be mindful of or a new revelation that you didn’t know, which is why we collect our blogs and favourite articles from the past week. There’s always something exciting to read about.

INSTANTEDGE Inbound Marketing Blog

Week of September 29, 2014

Leading the Pack – How to Make Sense of Marketing Automation Software

Streamline your inbound marketing campaigns by making friends with marketing automation software. If you’ve been focusing part of your marketing resources online, which is something that you should be doing if you haven’t already, then you’re probably aware of some of the inbound marketing basics – from social media integration to content marketing. However, odds are good that your local Ottawa competitors are right there with you. What separates the most successful companies from the pack in this day and age is the use of marketing automation. –Read More

Our Favourite Articles

Week of September 29, 2014

14 Tools to Streamline Your Social Media Marketing

Do you want to manage social media more efficiently? Do you have the right tools? To streamline your approach, you’ll need resources that work well with your business. In this article I’ll share the best tools to manage and optimize your social media marketing. Once you define your target audience(s), find the social media platforms they frequent online. Here are tools you can use to find your audience across the web. –Read More

User-Centered SEO: Creating Long-Term Value

Contributor Chris Marentis provides a helpful beginner’s guide to user-focused SEO. CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and centeris quite different from SEO practices of yesteryear. While this new SEO direction may seem daunting, it also opens up a huge realm of opportunity for those that are willing to adapt. Why Focus On The User? There are two basic goals associated with user-focused SEO. –Read More

Wishing vs. Doing

By giving people more ways to speak up and more tools to take action, we keep decreasing the gap between what we wish for and what we can do about it. If you’re not willing to do anything about it, best not to waste the energy wishing about it. –Read More

Two Critical Actions That Distinguish Great Content Marketers 

For a long time, I didn’t feel successful though perhaps its more accurate to say that I didn’t really know what success was. I graduated from Bowling Green State University (just south of Toledo, Ohio) with a degree in interpersonal communications. My major had been undecided, until the beginning of my junior year. The only reason I chose Interpersonal Communications at that point was it was the only degree where I could actually graduate on time (with a few additional courses). –Read More

Calculating The Risk Of Search Engine Spam

When was the last time you seriously considered what would happen if you lost all organic traffic to your site? Every year, I donate my time and expertise to a worthy cause. This year, my worthy cause was helping a small company get a Google spam penalty lifted from its website. The reason I wanted to help? The Google penalty happened over a year ago. The small company cleaned up the spam mess that over three search engine optimization (SEO) firms created for it. –Read More

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