Autumn in Ottawa is always a wonderful time of year. I’ve always been a fan of walking through Strathcona Park once the leaves have fallen. We all have our little autumn retreats and activities which is why we put together our inbound marketing weekly roundup. It’s just one way to enjoy the simpler things without having to get caught up in the bigger ones.
INSTANTEDGE Inbound Marketing Blog
Week of September 22, 2014
Measuring Your Reach on Twitter: Making Sense of Stats and Data
Making sense of your stats and data on Twitter to see what’s working for your business, and what isn’t. Do you use Twitter for your online marketing? If so, how do you track your marketing efforts on the social media site to ensure you are reaching your target business goals and getting a positive ROI? Facebook and Twitter are considered the must-use social networking platforms for marketing B2B businesses. However, while measuring engagement and reach is easy with Facebook’s Insight Graph, not many people know how to measure their Twitter activities. –Read More
Our Favourite Articles
Week of September 22, 2014
Blog Optimization: Technical Issues to Optimize Your Blog
You’ll have heard a lot about search engine optimization, but social media optimization is just as important. An important part of social media optimization is ensuring that the content you share on your blog is optimized correctly for social media. When someone shares out your content, you want to give sufficient information to the platform they are sharing to so that it will present it in the right way. –Read More
Digital Time Predominantly Spent on Mobile Apps
With mobile apps seemingly taking over the world, the U.S. population now spends 52% of its digital time on mobile apps, according to Comscores recently published The U.S. Mobile App Report. The supporting data in the Comscore report probably comes as no surprise: sit in an airport for thirty minutes for an overview of what digital consumption is. –Read More
The Top 50 Most Popular Keywords for Fall Topics on Pinterest
One of the biggest goals for brands, businesses, marketers and bloggers is trying to grow their number of Pinterest followers and get more repins. Pinterest users typically use the search engine within Pinterest to type in keywords when looking for things they want to create, do, plan and so forth. With the fall season starting next week its time to get serious with fall or autumn related keywords because women are plan with the most popular trends on Pinterest in mind. And they plan early! –Read More
Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank
With the major Jewish holidays upcoming, BBR Saatchi & Saatchi has created an amusing app for a worthy cause. Well heres a fun and quirky little promotion which aims to celebrate the upcoming Jewish New Year and High Holiday season. BBR Saatchi & Saatchi has created an app called Emojew. And, yes, its exactly what it sounds like. –Read More
5 Top Social Media Dashboard Tools to Manage Your Social Accounts
Lets face it. Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition. Over the last few years it has become an integral part of your business and marketing. You use social media to source leads, keep in touch with your old clients and even serve your current customers. The only problem? The Internet never sleeps. But you cant be online 24/7.–Read More
