Ahhh… The weekend. A time of infinite possibilities dashed by the kids activities. With so many trips to the hockey rink for practice and grocery trips, it’s difficult to keep up on the latest inbound developments. That’s why we’ve put together all of our favourite inbound marketing articles from the week in one handy spot. Should you find yourself with a brief moment from watching hockey practice, we’ve got you covered.
INSTANTEDGE Inbound Marketing Blog
Week of September 15, 2014
A New Kind of SMS – Your Social Media Strategy
How to come up with a great social media strategy and make it stick. You’ve probably realized by now that social media isn’t something that you can ignore if you want your business to prosper in Ottawa, not to mention simply survive. However, having a company page on something like Facebook isn’t quite going to cut it. Your social media pages aren’t just substitutes for a basic website – they are platforms on which you can market your brand and engage with your customers. –Read More
Our Favourite Articles
Week of September 15, 2014
Don’t Isolate Your Online and Offline Marketing Strategies
Social media marketing has moved beyond the stage of “integral aspect” and is now the soul of many successful marketing campaigns. But people still watch television, go to stores and drive in traffic. They still check their mail and attend community events. Neglecting traditional marketing wholly in favor of online marketing means missing chances to integrate both channels in order to establish a pervasive presence. –Read More
10 Conversion Psychology Resources That Will Make You a Smarter Marketer
Understanding peoples motivations and behavior the science of how to persuade helps you create landing pages that resonate with prospects. More importantly, understanding psychology helps you create marketing experiences that delight and convert. Here are 10 conversion psychology resources that will help you understand your customers and make you a better marketer in the process. –Read More
The Twitter Strategy Shift and What it Means to You and Your Business
Twitter is at a crossroads and it might be leading down a controversial new path. Lets look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. At a recent financial conference, Twitters chief financial officer suggested that the service will offer algorithm-driven curation of feeds much like Facebook does. –Read More
The 6 Step Social Media Marketing Strategy Plan for Your Business
Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented. A common mistake businesses make is failing to develop a formal social media plan. Having a plan for social media is just as important as it is any marketing strategy. A savvy business owner does not buy traditional advertising without developing a plan, and the same applies with social media. –Read More
6 Costly Landing Page Mistakes That Are Easy to Fix
Imagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right? You would’ve had jovial conversations with a bunch of interesting people and probably talked some serious shop. However, if you couldn’t reconnect with any of them once you head home, you would’ve left real money on the table. Of course, this specific situation is all hypothetical … but it’s not so different than what’s happening. –Read More
