Happy Halloween! As the number one holiday for kids and kids at heart, the enticement of candy and dressing up can make it tough to focus. This why we’ve made it easy and put together a week’s worth of inbound marketing information in one spot. From our weekly blogs to some of our favourite articles, we make it easy to get your information fix. Now more time can be spent getting your costume just right. Happy trick or treating!
INSTANTEDGE Inbound Marketing Blog
Week of October 27, 2014
How to Use Psychology to Gain the Edge in Your Marketing
Using psychology in your inbound marketing to connect and influence your audience. There are hundreds of techniques and strategies that you can use during your marketing campaign. But when it comes down to it, it’s how you connect with the consumer that dictates the success of your marketing campaign. This is why psychology is so important to your marketing strategy. Understanding and using psychology will help you figure out how to craft a marketing campaign that will successfully connect with consumers. –Read More
Building the Dream: Do Your Goals Match Your Marketing?
One of the building blocks of any successful business is setting realistic marketing goals and working towards achieving them. Whether the goal is to increase traffic to your website, generate more leads or improve sales, it should be aligned with the long term strategy of your business. However, setting goals is futile if you do not have an execution plan. A plan will guide your business to the final destination. The plan should break down the activities to be done, execution timelines and milestones. –Read More
Our Favourite Articles
Week of October 27, 2014
How Researching Competitors Can Improve Your Blog Content
Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I’ll share five ways to research your competitors’ content and tools to help you do that. –Read More
STOP Now or Your Content Dies
Failure. Even the sound of the word “failure” is disheartening. For me, it conjures images of a bomb exploding inside a watermelon. Am I alone in my sentiments? I don’t think so. I am inclined to believe that most writers and bloggers share the same fear of failure every time they publish a new piece of content. –Read More
Trends come and go in the world of digital marketing. Some “hot” techniques — like inherently manipulative keyword stuffing and forum profile linking — are snuffed out of practice by improvements to the Google algorithms. But other more benign fads represent great opportunities for marketers to grab attention — that is, if they’re smart about it. –Read More
Done right, infographics are powerful tools that marry intuitive design with compelling data. They’re intended to present information quickly and clearly — but often, they fall flat. How do you make sure yours doesn’t? While there’s no specific formula for creating a viral infographic, you can pick up some tips by looking at successful infographics. –Read More
3 Conversion Psychology Principles to Test on Your Landing Page
Landing page optimization isn’t just about tactics. Sure, there are many tactical ways to improve your conversion rate: test your CTA button copy, test a shorter page, change this picture, make that button bigger… But if you don’t understand the more strategic side of things – the psychological wizardry that goes into a winning landing page – then your optimization efforts are just a shot in the dark. Here are three psychological principles that will help you make your offer more persuasive – and turn your landing page into a conversion gold mine. –Read More
