Inbound Marketing Weekly Roundup for the Week of October 20, 2014

weekly_roundupAfter the madness of the week that was, it’s time to take a breath and relax. The world of inbound marketing has continued on as always so we’ve put together our weekly blog and some of the best articles from the week for you reading enjoyment. The biggest story of week in inbound marketing was how the introduction of Google’s new algorithm’s, Penguin and Panda, can effect the SEO value your website. Check it out and more below!

INSTANTEDGE Inbound Marketing Blog

Week of October 20, 2014

Data & Analytics: What Numbers Can Tell You About Your Marketing

Using your data and analytics to tell you what is, and what isn’t, working about your marketing. As a B2B marketer, you are concerned with different promotional activities all geared towards generate leads and converting customers. Some of the activities you may undertake on a regular basis include content marketing, SEO, social media marketing, email, pay per click marketing and others. However, do all these marketing campaigns matter for your business? Are they helping you achieve your end business objectives of generating leads, improving brand awareness and shooting up sales? –Read More

Our Favourite Articles

Week of October 20, 2014

How Duplicate Content Is Killing Your Business’s SEO Authority

We’ve all heard about “duplicate content” but what effect can duplicate content actually have on a website? For any website, duplicate content is like bad cholesterol in your body; it’s the silent killer – especially with the recent Google Panda and Penguin updates. Duplicate content creates 3 major issues for search engines. –Read More

How to Use Pinterest’s Promoted Pins to Drive Sales

In case you havent heard, Pinterest is now providing a way for businesses to reach their ideal customers using promoted pins. These pins, which are similar to Facebooks promoted posts and Twitters promoted tweets, allow businesses to choose a pin, set up targeting and pay only when people click through to their website. The company has been testing out promoted pins for some time now, however only with a select group of big brands. –Read More

5 Best Practices for B2B Public Relations

When I worked as an operations manager, I never took sales calls. When I needed a new vendor, I did my research ahead of time and started negotiating terms during my first real contact with a rep. I always assumed this was a deviant way to manage procurement but I was wrong: nearly 60 percent of businesses choose B2B vendors in the way I described. Although I personally wonder whether this type of buying decision is somewhat lazy impulsive, it doesn’t really matter. –Read More

How to Achieve Content Marketing Success: New Research

Wondering how to connect the dots between content and customers? In this article youll find important best practices, backed by research, to help improve your social media marketing. Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems. Heres our take on the research. –Read More

How to Build a Better Content Marketing Strategy

Unless you have a focus on what it is you are trying to achieve with your content or your digital marketing in general, you will get distracted. Nick Panayi These quotes are just two key points made in a recent roundtable discussion CMI developed around our B2B content marketing research. This series of conversations explores the whys behind our findings and provides expert advice on ways that content marketers can make their efforts more efficient and successful. –Read More

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