Now that we all have full bellies from the past week’s leftovers, it’s time to get down to business. The world of inbound marketing is one that doesn’t sleep and it can be difficult to stay on top of it. We’ve collected our weekly blog and some of our favourite articles you may have missed on your travels, full of great information such as how documenting your content strategy can improve your marketing results or the simple math behind local SEO. Check it out!
INSTANTEDGE Inbound Marketing Blog
Week of October 13, 2014
How to Win at Content Marketing – Document Your Strategy
Despite the effectiveness of documenting a content marketing strategy, many marketers opt to do without. Content marketing has become an online marketing strategy that almost every company employs. Data has shown time and time again how effective content marketing is, and search engines such as Google make use of algorithms that reward webpages with high quality content. However, even though the use of content marketing is increasing, very few companies actually document their strategies. –Read More
Our Favourite Articles
Week of October 13, 2014
How to Improve Your Facebook News Feed Visibility
Find out how to format updates to get you the most visibility in Facebook’s news feed. #1: Links in Posts There are three ways to show a link you’re sharing on Facebook. Before I explain which format the Facebook algorithm likes best, let me take you through them. 1. Text and Automatic Preview Link Copy and paste a link into a Facebook status update, and Facebook automatically generates a link preview. That preview includes a headline and a little blurb pulled from the destination URL. –Read More
Simple Math To Show Potential Clients Why Local SEO Is Important
With some simple back-of-the-napkin math, you can quickly demonstrate the importance of Local SEO to potential clients If you provide Local SEO to small businesses, many times youll find yourself trying to explain exactly why your services are important. Many small business owners dont understand why their website doesnt show up at the top of Google search results, and as soon as you start explaining algorithms. –Read More
5 Ways Content Marketers Can Get More Value from LinkedIn
If you only view LinkedIn as the site where you keep your digital resume and virtual business card collection, you wont see how it really can help grow your business, expand your contents audience, and build valuable connections. LinkedIn is the definitive professional publishing platform and one of the largest business publishers in the world, according to Todd Wheatland, Head of Content Strategy at King Content. –Read More
B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines
Volvos multichannel strategy for acquisition, selling and service of customers includes: Twitter, Facebook, YouTube, Trade Shows, Remarketing Email, Volvo Construction Dealers, volvoce.com, Monthly Email and more. But Facebook has been particularly effective. Said one Volvo executive: For Volvo Construction Equipment, Facebook has been the number one social media technology for posting equipment as well as promotions and generating leads In Spring of 2013 Volvo CEstarted using Facebook ads. –Read More
The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics
Who doesn’t like a secret? Especially the single, most important content marketing secret to success for B2B companies. This year’s Benchmarks, Budgets, and Trends—North America report from Content Marketing Institute (CMI) and MarketingProfs offers us that one, most important piece of advice and more. So what’s the secret? Simple: Document your content marketing strategy and follow it closely. –Read More
