Inbound Marketing Weekly Roundup for the Week of November 3, 2014

weekly_roundupThe marketing world continues to grow and change, but Inbound Marketing has made it easier than ever to reach and close your customers. We’ve rounded up our latest blog and some of our favourite articles from the past week to help give you insight into the latest developments from the world of Inbound Marketing. Enjoy!

INSTANTEDGE Inbound Marketing Blog

Week of November 3, 2014

Content Marketing Cartography: Drawing Your Own Map of Success

When it comes to marketing your business online, there are two things that your business needs to have: a marketing plan and a marketing strategy. A marketing plan and a marketing strategy are two things that can be easily confused as being one and the same, but they aren’t. Your marketing strategy consists of the goals you want to achieve via your marketing efforts. Your marketing plan states how you are going to achieve the goals that you’ve set in your marketing strategy. Whether your marketing globally, nationally throughout Canada, or locally in Ottawa, you need both to succeed in your efforts. –Read More 

Our Favourite Articles

Week of November 3, 2014

What’s in a Name? What 6 Popular Brands Are Called Across the Globe

Vincent: “And you know what they call a Quarter Pounder with cheese in Paris? Vincent: “No man, they got the metric system. They wouldn’t know what the [heck] a Quarter Pounder is.” Jules: “Then what do they call it?” Vincent: “They call it a Royale with cheese.” While the cinephiles in the room will be quick to point out that I’m quoting from Quentin Tarantino’sPulp Fiction –Read More

Never Too Soon: Using Your Blog to Generate Sales During the Holiday Season

Another holiday season is fast approaching, and that means websites are scrambling to ready killer campaigns (or have already launched them) that will generate North Pole-sized sales. For those fortunate enough to have a wealth of resources at their disposal, this will mean lavish advertising campaigns that will feature them prominently on the most highly-trafficked sites on the net. –Read More

5 Steps to Reduce Frustration and Create Effective Content Workflows

I cant tell you how many times Ive heard this question. The debate wages eternally. But my answer is always the same: Consistency. At Kapost, we publish a lot of content more than 200 assets per quarter. But quantity doesnt mean much without consistency. Whether youre publishing one blog post per week or every day, what matters most is that you deliver good content within an established cadence. Your audience should know what to expect and when to expect it. –Read More

5 Competitive Edge Strategies That Leverage The Power Of Your Competitors

Probably not. Most people are afraid of competition and would love for it to just go away. Well your competitors arent going away any time soon. But thats a good thing because your competition can be a real source of leverage for you. Heres what I mean. Think about yourbest competitors. What do they have that could benefit you? They have traffic, top search engine rankings, a large email list, lots of sales and most likely they dominate social marketing. Why compete with that? –Read More

27 Tips On How To Write The Perfect Link Acquisition Email

Link acquisition via email can be very effective – especially since emails practically cost nothing, except 10 minutes of your time. However, a lot can go wrong in contacting someone and asking them to place a link on their site. But fear not: to write the perfect link acquisition mail is not rocket science. The more often you do it, the easier it will get! So let’s get started and send out some great emails. –Read More

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