It always exciting to look back and see what the week has brought. In the world of Inbound Marketing, there never seems to be a shortage new information to make you think and help you get the most out of your marketing. We always love sharing something new so we’ve scoured the internet and found the best articles from the past week for your reading, and learning enjoyment! Happy reading!
Our Favourite Articles
Week of November 24, 2014
Facebook is now your pay to play channel and Twitter is your stream of consciousness. Also, how you use Twitter and Facebook should be different as they are not the same beast. Tweets dont have the same longevity as a Facebook post and so Twitter requires more feeding to engage with your user. On the revenue creation side you might not sell directly from a tweet but it sure can increase your chances of brand discovery and awareness. –Read More
Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts, most commonly across websites and emails. And its what consumers want. –Read More
Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms on a frequent basis, how is a mortal content marketer supposed to keep up? We’ve collected advice from Content Marketing Institute contributors that will help content marketers navigate SEO even as search engine optimization evolves. –Read More
There are 284 million monthly active users on Twitter and chances are, you’re one of them — we’re certainly are. Unfortunately, just because all of us areactive on Twitter doesn’t mean we’re using it the right way. And thanks to SocialBro, we have newdata from over 200,000 corporate tweets to provewhat works on Twitter… and what doesn’t. –Read More
Recently, we launched the brand-new MarketingPodcasts.com site, the first-ever search engine for marketing podcasts. Why did we spend the time and money on this? 1. We have two podcasts of our own: Social Pros and Jay Today 2. Podcast listening increased 25% last year in the United States 3. Increasingly, business people (especially marketers) are using podcasts to stay on top of trends because its the most time-efficient way to get educated. –Read More