We always find this time of year to be interesting. It’s an inbetween time in Ottawa. It’s not quite fall, but not quite winter. It’s as if the world is waiting for something to happen. Usually that something is Christmas. However, while the world outside is waiting, the world of inbound marketing is as busy as ever. We’ve collected our latest blogs and our favourite articles of the past week to help give you insight into the latest developments from the world of inbound so be sure to enjoy!
INSTANTEDGE Inbound Marketing Blog
Week of November 10, 2014
Epic Facepalm: 5 Social Media Blunders to Avoid
Social media is a major component of any business, but if used poorly, it can end up hurting more than helping. Most Canadian B2B businesses recognize the importance of using social media for marketing and have already established a presence in the major social networks. When used right, social networks can be a good platform to build your brand and connect with prospects. –Read More
Outdated & Unwelcome: Inbound Marketing Tactics to Avoid
The world of inbound marketing moves fast and tactics that were used in the past, can hurt you now. Online marketing is something that hasn’t been around very long. The Internet itself in its current form isn’t that old. What exactly does this mean? It means that if you are using inbound marketing for your brand, that you need to keep up with how online marketing is changing. What worked only a few years ago no longer works today. In fact, there are some older inbound marketing tactics that can actually hurt you. The following are a few outdated inbound marketing methods that you should avoid using. –Read More
Our Favourite Articles
Week of November 10, 2014
Don’t Make These 9 Common SEO Mistakes
SEO is only one way to get your content found, but its essential for content marketers to understand the basic principles. During Content Marketing World, Stephan Spencer, co-author of The Art of SEO, shared nine common mistakes you should avoid. Please note that all of these suggestions are intended to help you maximize your SEO potential. Some of the tips below are things that do work well in social, but they arent necessarily best practices when it comes to SEO. –Read More
How Google Is Using Dynamic Testing To Build Out The Knowledge Graph
Googles Knowledge Graph is dynamically changing. We suspected as much as we saw changes during the Knowledge Box Showdown I published earlier this month. For that reason, I personally redid 250 of the 3,086 queries we used in the study, to see what would happen. The results were interesting to say the least. The TL;DR is that Google appears to be testing various possible direct answers to search queries. –Read More
The Keys To Writing Compelling, Creative Content
Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Although arousing curiosity has proven to be (somewhat) effective, remember that curiosity killed the cat and if youre not careful it just might kill your content too. Sure, its nice when people land on your site because the title intrigued them. –Read More
How to Make Your Blog Look Attractive in No Time
Appearance matters. How your blog looks when visitors first visit has a powerful effect on their interpretation of the quality of your content. However, when designing your blog, it may be difficult to know whats most important. Is it better to look professional and risk looking like every other company blog, or to focus on being unique so that you stand out from the rest? The truth is, neither is most important whats most important is creativity. –Read More
12 Essential Elements of a Social Media Marketing Strategy
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers and convert them into paying customers you need to map out a clear, goal-oriented social media plan. If you dont, it will be obvious to your fans and target market that you are disorganized. –Read More
