Inbound Marketing Weekly Roundup for the Week of May 5, 2014

weekly_roundupWith all these blues skies and warmth, it can be difficult to want to stay inside and get some work done. Lunchtime on a patio, or sneaking out for a run or a round of golf seem like much more enjoyable alternatives to meetings. In response to this, like we do every week, we’ve put a weeks worth of material in one place for your reading enjoyment. Without all this searching, you can now focus on enjoying your time in the sun.

Instant EDGE Inbound Marketing Blog

Week of May 5, 2014

The 5 Elements of Highly Converting Landing Pages

The landing page is the gateway through which visitors can enter your sales funnel to become leads, and ultimately customers. There is much that needs to be done on a landing page to make it convert visitors to leads. Simply setting up a landing page without having an end goal and knowing how to optimize it will not help in improving your sales. A good landing page should prompt visitors to enter their details on the lead capture form to get your offer. In particular, the landing page should pre-sell your offer; it should tell visitors why they need to get the offer right now! –Read More

How to Optimize Your Forms for Quality Leads

If you’re smart about your inbound marketing strategy, then you have spent a lot of your marketing resources on creating a user-friendly website that provides visitors with high quality content. If your content is good enough, and you include effective calls to action at the end of your content, then you have a good chance at capturing your leads. Once readers click on your call to action, they will be brought to a landing page where they will have to fill out a form in order to supply you with their personal information, such as their names and email addresses. –Read More 

Our Favourite Articles

Week of May 5, 2014

5 Tips for Optimizing Your Blog for Mobile

Here’s a riddle for you: what do a restaurant, park, bus, and a dinner table have in common? If you guessed, “Everyone sitting around / standing on / walking through them is staring at a smartphone,” ding ding ding! I’ll leave aside my musings on what this means for our society as a whole, and stick more to the basic idea here that this is proof that mobile usage is continuing to skyrocket–Read More

Haters: How to Deal With Haters and Trolls of Your Business

Have you ever been publicly criticized or mocked for something that you did? Are you wondering how you can deal with this type of negativity when it happens on social media? To learn about haters and how to deal with them, I interview Marcus Sheridan for this episode of the Social Media Marketing podcast. –Read More

6 Ways To Create Relevant Content For Your Target Audience

If there’s one thing that all bloggers have in common, it’s that they usually torment themselves for days, and weeks at a time just to keep up with great content for their blog. After all, a fancy write-up doesn’t mean much if it doesn’t appeal to your market. In order to drive more traffic and keep people interested in your blog, you need to write for a specific audience and feed them with the right content. Remember, it’s not about you. It’s about the people you’re writing for. –Read More

The Biggest Mistake Content Marketers Make On Social Media

We all know content marketing is a growing industry. But you might be surprised by how quickly it’s growing: 60% of B2B small businesses plan on increasing their content marketing budget over the next 12 months. But while everyone is excited to jump on the content bandwagon, not everyone invests in a content marketingplan – only 48% of businesses have a defined content strategy. The attitude towards content marketing seems to be “build it and they will come.” –Read More

The Power of Visual Communication

I have a severe weakness: listening. (I know! It’s bad.) Whether in my middle school science class, a lecture, or a presentation at work, I find I hearthe words, but it’s the retention of those words that gives me trouble. Turns out I’m not alone. A new infographic from Wyzowl shows that only 10% of people remember what they hear. Reading doesn’t help the cause much, with only 20% of people remembering what they read. But 80% of people remember what they see and do. And it’s more than just that. They also learned that visuals are processed 60,000X faster than text, and that 93% of communication is nonverbal –Read More

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