Inbound Marketing Weekly Roundup for the Week of May 12, 2014

weekly_roundupWith the first warm long weekend coming up, the day before is often a chore. Who wants to work? It’s more fun to enjoy the cottage and dig in the garden. Well with the spirit of the long weekend in mind, we’ve collected our weekly articles, and some that aren’t, for your enjoyment. Less time looking means more time for daydreaming.

Instant EDGE Inbound Marketing Blog

Week of May 12, 2014

Burls and Dovetails – Crafting Your Calls to Action and Landing Pages

The Landing Page and Call-to-Action (CTA) are two of the most important elements of your website that help in converting visitors to leads. These two elements add value to visitors and direct them on what to do to enter your sales funnel. Online marketing is a wholesome process that includes a variety of activities such as content research, production and promotion. However, marketing does not end with promotion; your end goal is to have leads or sales. You can promote your content through various ways including search engine optimization (SEO), social media marketing, email marketing, content syndication, and others. All these methods will help to drive visitors to your blog. However, you don’t simply want visitors to read your blog and leave. Rather, you want them to stay longer and possibly give you their contact information for future communication. This is where landing pages and CTAs come in. –Read More

How to Effectively Use Google AdWords to Convert Leads

If you’re looking for more ways to increase your conversion of leads, then you should seriously consider the use of Google AdWords. The great thing about Google AdWords is that it allows you to advertise directly to consumers browsing the Internet. When a consumer searches for products or services like the ones that you provide, your ads will pop up. They can then click on the ad, which will take them directly to your website. In fact, you can even set it up so that your Google ad will take them directly to your landing page, where they can sign up for whatever incentive you are offering in return for their personal information, thereby converting your lead. However, in order for Google AdWords to be this effective, you need to make sure that your calls to action are effective and that your landing page is well designed. –Read More 

Our Favourite Articles

Week of May 12, 2014

10 Steps to Scale Your Content Marketing Strategy

Below are 10 steps you can follow to scale your content marketing strategy to fuel more efficient, effective, and plentiful content creation. If you havent already done so, create a documented content marketing strategy that aligns with your organizational goals. Put an end to the need-it-yesterday hunt for content. Its a bad habit that stifles creativity, causes burnout, and allows low-quality ideas to slip through. –Read More

How To Double Your Marketing Effectiveness By Combining Content Marketing And Social

Content marketing is expected to become a much more widely used marketing tactic. In fact, in a recent survey, 74% of brands expect to increase their content marketing spend in 2014. However, as Jason Falls rightly pointed out, content marketing alone will fail. Over 2013 and the first part of 2014, many brands have been pummelled online. Facebooks updated algorithm now means brand pages receive on average a pathetic 2% organic reach. –Read More

The Integrated Marketing Imperative: Transition from Optimizing Keywords to Optimize for Customers

Judging by the daily new business inquiries we get every day, theres a groundswell of companies that have become frustrated at the lack of cause and effect data from their SEO programs. Sure, there are workarounds for things like not provided keywords, but the lack of information and uncertainty about what Google will take away next is causing many marketers to diversify into other owned, earned and organic areas. –Read More

B2B Social Media + Marketing Stats for 2014

While the B2B world has been somewhat slower to adapt to social and marketing practices, that is not the case anymore. B2B companies have learned that investing time and money in social media, blogging and marketing is paying off. Here are the top B2B social media and marketing stats for this year: Why does your B2B company need a blog? From the slides, you can see that B2B companies that blog generate 67% more leads than those that dont. –Read More

How To Properly Use Hashtags In Your Social Media Marketing

They enable content marketers get in front of their target audience and identify socialmedia conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. –Read More

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