With the World Cup starting in Brazil, the rare summer treat is in full swing. With the world watching on television, at home we’re seeing more of the those car flags flapping down the road. Despite our inclination as a hockey loving nation, Football Fever is alive and well. If you find yoursefl drawn to the allure of the pitch, then you’ve come to the right place as a weeks worth of information is in front you, which means less time searching. Enjoy the games!Instant EDGE Inbound Marketing Blog
Week of June 9, 2014
Why Sales and Marketing Need Each Other (Not Their Heads)
Sales and Marketing typically have it out for each other, but working together is best thing that can happen to them. Over the past few years, closing leads has become harder for most businesses. In the past, customers used to rely on information provided by businesses to make a buying decision. Today, customers have easy access to independent information about a business and its products. There is a lot of content produced today. Potential customers are searching online and checking social media networks for information about your company, product and brand. Since customers already have information on what they want to buy, B2B sales and marketing teams need to work harder than before to close leads. –Read More
3 Salient Points on Using Inbound Techniques With Your Sales Team
Using inbound marketing techniques will allow your sales team to make the most out of their leads. Marketing and sales have traditionally been two separate entities. Many companies have begun refocusing their marketing efforts on inbound marketing in order to adjust to the evolution of the consumer and their buying cycles. However, a mistake that many companies are making is not adjusting their sales efforts as well. Many sales teams are continuing to use sales strategies that are becoming quickly outdated- especially if those same companies have already switched to inbound marketing strategies. If you are making use of an inbound marketing strategy, then you need to establish an inbound sales strategy for your sales team. –Read More
Our Favourite Articles
Week of June 9, 2014
How to Make More Money in AdWords by Spending Less
Ever wondered why Google AdWords makes you pay more to appear higher on the page? Like many business owners I speak to, you may think they charge more because people are more likely to buy from you if you’re in a top position. Well, this isn’t quite accurate – and the subtle misunderstanding can seriously hamper your ability to run a profitable AdWords campaign. Here is the one piece of information that can help you generate a positive ROI from your AdWords spend immediately: Conversion rates don’t vary with ad position. In other words, an ad in top position will generate more clicks but won’t generate more conversions per click. –Read More
10 Social Media Posting Ideas That Get More Clicks
While converting social media users into leads or customers requires more than a single click, getting them to engage with the content you share and produce is an important step. Since the right approach to posting can have a huge impact on the results you see from social marketing, let’s cover ten different social media posting ideas that have proven to be very effective. –Read More
7 Ways to Increase Your Blog’s Social Media Shares
Are your blog posts irresistibly sharable? Do you want more people sharing your content across social channels? Blog posts are the hub of your social media presence. In this article you’ll discover how to use your blog to improve social media shares on Facebook, Twitter and Pinterest. #1: Integrate Blog and Social Media Comments Many bloggers are discovering something interesting: When they update Facebook with a link to a new blog article, fans are leaving comments on the Facebook update instead of the blog. –Read More
How to Rank Well after Panda 4.0
On May 21, 2014, Google unleashed Panda 4.0, an update to their famous filter known for flushing out low quality content. Panda’s main aim is to remove content that’s thin, low-quality or spammy from rankings so that the user gets the highest quality results. Panda was first released in February 2011 and has had several updates. Panda 4.0 is the largest update and has affected 7% of queries. It’s main aim seems to be to flush out “thin content from top rankings.” –Read More
Marketing Automation – How to Make it Work For You
Many people have got the grips of social media to help their business and services grow. The people with products can use social media to gain audience and popularity and many people for Google Ads and other CPM-related services to generate more leads to their sales campaigns and programs. This infographic will teach you the basics of the use of a marketing automaton in generating more leads for your company and making sure that whatever you’re getting out in the market is getting the right attention. A marketing automaton is a help in any person’s attempt to make use of algorithms and robotic programs to generate exposure for a brand, so this makes this infographic a necessary tool for people involved in sales. –Read More
