Inbound Marketing Weekly Roundup for the Week of June 30, 2014

weekly_roundupAs we unwind from our post Canada Day activities, it’s time prepare for another weekend of wonderful summer activities. Whether it be gardening or heading to the cottage, we’ve saved you a good deal of searching time by putting all the pertinent inbound marketing information from the week in one spot. Don’t forget the sunscreen!

INSTANTEDGE Inbound Marketing Blog

Week of June 30, 2014

Reaching the Masses: How to Develop a Social Media Marketing Campaign

By now you should be aware that social media is here to stay, and that in order to succeed as a business, you have to take advantage of the marketing opportunities that it presents. The benefits that your company can reap from using social media are too great to ignore – not only can a social media presence help you to engage with consumers and other companies, thereby helping to foster and grow relationships with them, but it can also help you to build an awareness and loyalty for your brand. –Read More

Social Media Marketing 101

Social media has become an important avenue for brands looking to reach their prospects, connect with their customers, and stay ahead of the competition. While social media was previously considered a waste of time by most B2B companies, nothing can be further from the truth today. As companies realize their customers are hanging out on sites like Twitter and LinkedIn, they have no choice but to take their message to them on those platforms. Social media marketing has become an integral part of inbound marketing. Ideas and discussions are taken from the blog and continued on social media, with enquiries being made that can result to sales. With social media marketing, it’s all about making meaningful conversations with industry peers and potential customers to build trust about your brand. –Read More

Our Favourite Articles

Week of June 23, 2014

Why Everyone In The EU May Look Like They’ve Made A “Right To Be Forgotten” Request In Google

Google began removing listings in response to the EUs new Right To Be Forgotten mandate last week. As promised, Google is also disclosing to searchers when such removals have happened. However, it is also confusingly reporting that removals may have happened even when they have not. Welcome to Googles new blanket notice that all name-based searches are now subject to censorship. –Read More

EU Commissioner Hints at YouTube Probe After Google Investigation 

EU Commissioner Hints at YouTube Probe After Google Investigation The European competition commissioner Joaqun Almunia has suggested that when he completes his antitrust investigation into Google, he might follow it with a YouTube study. The Google investigation has been going on since 2011, with the European Commission (EC) rejecting multiple proposals for search concessions from Google. –Read More

8 Questions To Ask When Building a Social Media Game Plan

Well there are many factors that go into determining when social media is a viable option for your business and we are happy to provide you with some questions to ask yourself before you dive in and even if your currently knee deep into the social media game currently. Before we get to the questions let me explain one thing. –Read More

The 10 Most Important Work Skills in 2020

Digitalization is driving the biggest economic change since the Industrial Revolution. And with any major culture shift comes the need to develop new skills. You are now your own CIO (Chief Information Officer) and CLO (Chief Learning Officer) responsible for your own development. Collectively as a culture we will be forced to reinvent ourselves every 5 years. –Read More

10 Ways to Build Your Email List – the Right Way

Think email marketing is dead? Think again. Last year alone, 44% of email recipients actually admitted to making a purchase based on promotional email they received. Email is one of the most personal, customizable forms of online marketing. And it works. As smart marketers and small business owners, we’re always looking for better ways to build our email lists with qualified leads. –Read More

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