Inbound Marketing Weekly Roundup for the Week of June 2, 2014

weekly_roundupAfter all of the hulabaloo of the week’s events, now seem like the perfect time to take a moment and decompress from it all. We’ve put everything in one place for your reading pleasure so take the time with a cup of coffee or tea and catch up on what’s been happening. You might even learn a thing or two.

Instant EDGE Inbound Marketing Blog

Week of June 2, 2014

Using Marketing Automation to Close Your Leads

Configuring an appropriate approach to marketing automation can save you a serious amount of time. Most buyers complete roughly 75% of their purchasing decisions before they ever even engage the seller. They do this through independent research, such as reading through product reviews, and looking through online content. This means that your inbound marketing strategies take on even more importance, since you need to provide them with the incentive to engage with you. This takes a lot of work, including doing market research about your audience, creating search engine optimization strategies and crafting compelling content – not to mention engaging your audience via social media. –Read More

Lead Nurturing to Close More Qualified Leads into Clients

Nurturing leads to buy is one of the most important parts of online marketing. Getting visitors to your website will not improve your bottom line if you cannot close sales. Whether you are a B2B or B2C marketer, lead nurturing can help you close more sales after building trust with your prospects. You can use a lead nurturing software like HubSpot to send content to your prospects and check their engagement. The engagement levels can help you learn which content works best for the prospects and what you can do to make them take the next step. –Read More

Our Favourite Articles

Week of June 2, 2014

How to Get Your Business Started on Instagram: 5 Tips

Instagram is a wonderful platform to use to provide your audience with unique visual content, while encouraging community engagement. In this article Ill show you five tips on how to use Instagram for your business. As the popularity of photo sharing apps continues to rise, more and more businesses and marketers are using Instagram. There are a variety of tools and apps you can use to enhance your social media presence to increase awareness and engagement, as well as develop community. –Read More

8 Very Useful Social media Tools Reviewed in Q1

In this post, we will look at eight tools we have come across in Q1 that are very useful. They dont fit into any particular category, so thats why we have grouped them all together in this post. So, here we go Sharegrab is a free tool, from the makers of PostAcumen, that gives you information on the most viral content on your competitors Facebook Pages. You set up a POD (a way to group pages together) that consists of up to five of your competitors Pages. –Read More

The Most Popular Content Marketing Articles

Content marketing is a popular topic, to put it mildly. In the last 6 months there were over 4.4m social shares that linked to over 17,500 articles about content marketing. That is an average of 250 shares per post. Here we take a look behind the headline figures to see what lessons we can learn. So is anyone standing out as the boss of content marketing about, well,.content marketing? –Read More

How to Promote Your Blog Post to Get 1000 Shares

I’ve been huge on outreach Ian, twitter searching and cross promoting. Awesome tips. Thank you so much Ryan! Want to share some of your best tips? I would love to hear them! Hi Ian, many thanks for the article. Informative and to the point and especially helpful to new starts like me! Thanks Tony, glad it was useful. I love Canva, I think Razor Social is amazing & Ian… You are outstanding. –Read More

4 Tips for Amplifying Your Mobile Content Marketing

Content marketing has notoriously been synonymous with the accessing of the web through desktop computers. During the past five years, however, the growth of Internet use on mobile devices has surpassed that of deskbound platforms. Now for the meaning of content marketing It is a tactic initiated by marketers that focuses on creating rich, worthwhile content that is also specifically created to engage with a specific audience. –Read More

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