With the World Cup closing in on it’s biggest day, it can easy to get caught up in all the hullabaloo surrounding the event. Particularly when we witness one of the most historic collapses in professional sports. To that end, we must take a step back, look around and ask, what else has been going on? Well we’ve collected a week’s worth of material for you so there’s no need to worry about where and how you’ll find it. Happy reading!
INSTANTEDGE Inbound Marketing Blog
Week of July 7, 2014
9 Social Media Marketing Mistakes That Will Kill a Campaign
Social media marketing is an integral component of every company’s marketing strategy at this point in time. There are hundreds of millions of users that log onto their profiles on a daily basis. That’s just too large of an audience to ignore – not to mention that it’s one of the most cost effective marketing strategies there is. However, managing a social media marketing campaign isn’t as easy as managing your personal profile. A lot of work and resources must go into the maintenance of a campaign for it to be successful. There are also a lot of mistakes that can hinder your campaign. The following are some of the common social media marketing mistakes that you should be sure to avoid. –Read More
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Week of July 7, 2014
How Conversation is the Key to Increasing Conversions on Facebook
Its no secret. Organic reach on Facebook is plummeting. In only five months, reach dropped 50% from an average of 12% in October to 6% in February. Remember when we used to complain about a measly 16% average reach? Still, reports of the death of organic reach have been exaggerated. In updating their algorithms, Facebooks aim is to stop the barrage of ads that masquerade as posts not to bring down organic reach per se. –Read More
5 Easy Ways to Sell On Social Media Using Images
The topic of using social media to sell your products or services is one that is covered often by pretty much every social media expert out there. But selling on social media using images? Thats not something that gets nearly as much attention. If you have been reading my blog for a while, you likely already know my views on using social media to sell: generally speaking, the hard sell doesnt work on social media. –Read More
Why Mobile Matters – Now
Having built an online business during the dot-com boom and bust, Ive always been a bit skeptical about the mobile revolution. Every year since the late 90s, weve heard that this would be The Year for mobile. In the past year, though, my skepticism has been challenged by a wide range of data, and I no longer believe that the mobile web is simply a miniature desktop. –Read More
Growth Hacking is Just Effective Marketing
So called growth hackers might argue that they look at product and service features as a means to an end of real growth, but this is just another form of distribution powered by the growth of online networks and participation. Most of the attention given this term is coming out of Silicon Valley and the tech startups mushrooming in that space. Therefore theres a great deal of emphasis on the need for growth hacking marketers to be tech savvy or even coders. –Read More
Why Conversation is the Key to Increasing Facebook Conversions
It’s no secret. Organic reach on Facebook is plummeting. In only five months, reach dropped 50% – from an average of 12% in October to 6% in February. Remember when we used to complain about a measly 16% average reach? Still, reports of the death of organic reach have been exaggerated. In updating their algorithms, Facebook’s aim is to stop the barrage of ads that masquerade as posts – not to bring down “organic reach” per se. Yes, they want to monetize their platform, but not at the cost of user engagement. –Read More
