Inbound Marketing Weekly Roundup for the Week of July 28, 2014

weekly_roundupWe hope you’ve got some great plans for your extended weekend. In prepartion for everyone’s extra time off, we’ve put together our blogs from this past week as well as some of our favourite articles. Now you can catch up on a week’s worth of inbound marketing material in one spot. Happy long weekend!

INSTANTEDGE Inbound Marketing Blog

Week of July 28, 2014

Making Sense of it All: Search Engine Marketing 101

To be successful in your B2B online marketing, you should understand what search engine marketing is. Usually referred to as “search marketing” or shortened as “SEM”, search engine marketing refers to the process of making your website get traffic from Google and other search engines. Search marketing covers two main areas: i) Gaining traffic through free methods (organic traffic) ii) Gaining traffic through paid methods (paid per click) –Read More

Buyer Personas: Are You Reaching the Right People?

There are dozens of popular social media networks out there, which have user bases in the hundreds of millions. Because of this, many companies make the smart decision of incorporating social media marketing into their online marketing campaign. Social media marketing has become an incredibly effective way to reach your audience, thereby helping to increase awareness and build your relationship with consumers. However, a common mistake that companies make when implementing their social marketing strategy is that they attempt to reach as many people as possible. When marketing to everyone, you’re more likely to reach no one. Before beginning to create your social marketing strategy, you need to figure out who your buyer persona is – this is what you are marketing to. –Read More

Our Favourite Articles

Week of July 28, 2014

Your Brand Isn’t Boring: 7 Tips For Social Media Success

Betty Francis (née Hofstadt, formerly Draper) said it best on the popular AMC TV series Mad Men: “Only boring people are bored.” While Betty’s parenting skills might be debatable, at best, this quote can apply to more than just childhood playtime. It can apply to your brand’s social media efforts. Sure, the term “boring” is very subjective. It’s all relative to other companies. But don’t get stuck on the fact that your product, service, or industry might be “boring.” Instead, think of it this way: it’s not about B2B, B2C, etc. It’s about H2H – Human to Human. –Read More

Rock, Paper, Scissors … Email Marketing, Social Media

Email Marketing Beats Social Media. Rock, Paper, Scissors, Email, Social Media. Which one do you choose? A recently published report by McKinsey featured in the Entrepreneur states that email is significantly more effective than Social Media. As a matter of fact, the researchers have found that email is 40 times more effective than Twitter and Facebook combined! Depending on your personal experience, you may find this report either mind-blowing or simply that it states something that you already knew. –Read More

8 Twitter Tips Every Business Owner Needs To Know

Twitter is powerful tool. I almost always recommend that businesses start out with Twitter when it comes to social media. But like anything, Twitter is only powerful if you know how to use it. Over this years, I’ve discovered a number of game changing hacks that will take your Twitter game to the next level. These small tweaks—on top of all the good stuff you’re already doing—can have a tremendous impact on your business bottom line. –Read More

7 Silly Hashtag Mistakes No One Should Make

Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. Today, hashtags have become a cultural phenomenon — they’re on almost every social network and used in everyday conversations. While hashtags are fairly widespread, lots of marketers still aren’t using them properly. Simply including a hashtag in a tweet does not ensure that it will be successful — it’s a bit more strategic than that.  –Read More

Play Ball: How Your Content Marketing Plan Should Load the Bases

In content marketing, the end game is always the same: Influence your audience to take an action with your business through content creation and promotion. The path businesses take to get to that point differs greatly depending on the strategies and tactics used, though the creation and distribution of quality content is a necessary component to any content marketing plan. However, a common content marketing misconception is that in order to realize any content marketing ROI, your content must go viral. –Read More

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