With a busy summer full of activities it can be difficult to keep track of what’s going on in the world of inbound marketing. If anything, there’s an over abundance of information available and a shortage of time to sift through it all. That’s why we’ve taken the time to put together our Inbound Marketing Weekly Roundup, to cut down on the effort of going through all that content. Enjoy the read!
INSTANTEDGE Inbound Marketing Blog
Week of July 21, 2014
4 Simple Steps to Help Promote Your Content on Social Media
Content marketing has become one of the most important facets of any inbound marketing campaign. More companies are focusing on not just providing regular content on their blogs, but making sure that their content is of high quality, informative, helpful and relevant to their readers. However, even though content marketing is currently one of the most popular and effective forms of inbound marketing, the best content in the world isn’t going to make a difference if no one is reading it. –Read More
Our Favourite Articles
Week of July 21, 2014
Content Creation 101: Content Mission Statement and Guidelines to get started
Digital content is different from tradition media in one very important way: distribution. With digital content, your audience is required to acitively engage with your piece of content (click on a link, press ‘play’ on a video). They won’t receive your messages passively on a commercial or in a newspaper. It’s your job to create content that they’ll click on. –Read More
How to Use Visual Content for Real-Time Engagement
Is visual content part of your social media strategy? Is your content flexible enough to engage fans in real time? Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand. In this article I’ll show you four ways you can use visual content to motivate real-time interaction. If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. –Read More
It’s a New Brand World: 14 Things You Need to Know About Marketing Communications Today
I worked in marketing for 20+ years for a Fortune 100 company—in various roles, including brand management, global communications, marketing research, and communications—for some of the best-known brands.* In a word, I’ve had lots of experience with some of the best creative minds and agencies in the world while working at a large corporation. Yet, in the past three years, as a marketing consultant for a very small boutique agency in New York, I have learned more about what it takes to operate successfully and create value in today’s “new brand world.” –Read More
Two Marketing Tips for Creating More Meaningful and Profitable Content
Understand Globally, Communicate Locally. Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting platform. Working with professionals from so many different countries, cultures and customs requires careful attention to communications and behavior – not entirely unlike how marketers who create content need to flavor their message according to the unique needs of each target audience. –Read More
Content Marketing Optimization: Focus on ‘Critical Few’ Metrics
A growing problem with the rapidly rising tide of data content marketers are swimming in these days is it’s becoming much easier to become overwhelmed and drown. Much like an inexperienced swimmer struggling to stay afloat in the water as it rises overhead, problems are often rooted in not knowing what to do next. What’s even more unfortunate is when we drown in data, there are usually no lifeguards to save us. –Read More
