With everything that’s going on in the world of Inbound Marketing. It’s hard to keep up with the latest news on emerging strategies and tactics. So we’ve taken the heavy lifting out of finding great information and put together our Inbound Marketing Weekly Roundup. We’re sure you will enjoy!
INSTANTEDGE Inbound Marketing Blog
Week of July 14, 2014
Social Media Marketing Style: Using the Right Voice on Social Platforms
Social media offers B2B companies a great opportunity to connect with their prospects, get new leads and engage with their customers. By now, you should have identified and established a presence in the social media sites where your prospects hang out. If your company already has a social media presence, how do you ensure the message you present is aligned with your brand objectives? –Read More
7 Social Media Trends That Are Here to Stay
If you aren’t engaging in social media marketing at this point in time, then you are way behind pack. But don’t fret, there is still hope for you yet. Social media marketing is one of the most effective ways to market your brand, both in terms of costs and in results. If you are making use of social media marketing strategies, then you are probably aware of how quickly marketing trends tend to change in the online world. –Read More
Our Favourite Articles
Week of July 14, 2014
How To Do Audience Research That Helps Focus Your Content Marketing
Its Sunday afternoon. Youve popped around to see your gran, and shes asking after your health. Well, Gran, you answer, this weekend I got totally wasted and fell asleep in a trash can. An unlikely response? Im guessing it is for most people. Thats because, in real life, we tailor what we say to the person standing in front of us. –Read More
Marketing Day: World Cup Breaks Facebook Records, Google Legal Woes & Twitter Analytics
Heres our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information: Online Marketing News From Around The Web: Affiliate Marketing Blogs & Blogging Business Issues Content Marketing. –Read More
ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers
To better understand the extent to which bot fraud penetrates the digital advertising ecosystem and how to combat it, the Association of National Advertisers is embarking on a month-long study tracking the campaigns of 30 advertisers. The initiative is dubbed The Marketers Coalition. The industry group has hired digital advertising security firm, White Ops, to track and monitor fraud. –Read More
Content Marketing Optimization: Focus on ‘Critical Few’ Metrics
However, the great news is we can learn to swim, and this is precisely why I like to remind the organizations I partner with to focus on what Avinash Kaushik refers to as the critical few metrics of success. This suggestion always resonates deeply with marketers. The critical few metrics strategy involves focusing on no more than three or four ways to measure the business outcome of the work we do in content marketing. –Read More
Lead Generation Lessons eBook
Lead Generation Lessons from 4,000 Businesses Download our FREE eBook and gain insights into lead generation strategies Marketing Strategies & Lead Generation Gain insights From Those That Came Before! There’s a direct correlation between education, strategy and success. Education begins here, with the downloading of this FREE eBook. Inbound Marketing results in leads. Want some? You’ll Learn: Simply fill out the form to the right and this eBook is yours! –Read More
