Inbound Marketing Weekly Roundup for the Week of July 14, 2014

weekly_roundupWith everything that’s going on in the world of Inbound Marketing. It’s hard to keep up with the latest news on emerging strategies and tactics. So we’ve taken the heavy lifting out of finding great information and put together our Inbound Marketing Weekly Roundup. We’re sure you will enjoy!

INSTANTEDGE Inbound Marketing Blog

Week of July 14, 2014

Social Media Marketing Style: Using the Right Voice on Social Platforms

Social media offers B2B companies a great opportunity to connect with their prospects, get new leads and engage with their customers. By now, you should have identified and established a presence in the social media sites where your prospects hang out. If your company already has a social media presence, how do you ensure the message you present is aligned with your brand objectives? –Read More

7 Social Media Trends That Are Here to Stay

If you aren’t engaging in social media marketing at this point in time, then you are way behind pack. But don’t fret, there is still hope for you yet. Social media marketing is one of the most effective ways to market your brand, both in terms of costs and in results. If you are making use of social media marketing strategies, then you are probably aware of how quickly marketing trends tend to change in the online world. –Read More

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Week of July 14, 2014

How To Do Audience Research That Helps Focus Your Content Marketing

Its Sunday afternoon. Youve popped around to see your gran, and shes asking after your health. Well, Gran, you answer, this weekend I got totally wasted and fell asleep in a trash can. An unlikely response? Im guessing it is for most people. Thats because, in real life, we tailor what we say to the person standing in front of us. –Read More

Marketing Day: World Cup Breaks Facebook Records, Google Legal Woes & Twitter Analytics

Heres our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information: Online Marketing News From Around The Web: Affiliate Marketing Blogs & Blogging Business Issues Content Marketing. –Read More

ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

To better understand the extent to which bot fraud penetrates the digital advertising ecosystem and how to combat it, the Association of National Advertisers is embarking on a month-long study tracking the campaigns of 30 advertisers. The initiative is dubbed The Marketers Coalition. The industry group has hired digital advertising security firm, White Ops, to track and monitor fraud. –Read More

Content Marketing Optimization: Focus on ‘Critical Few’ Metrics

However, the great news is we can learn to swim, and this is precisely why I like to remind the organizations I partner with to focus on what Avinash Kaushik refers to as the critical few metrics of success. This suggestion always resonates deeply with marketers. The critical few metrics strategy involves focusing on no more than three or four ways to measure the business outcome of the work we do in content marketing. –Read More

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