Inbound Marketing Weekly Roundup for the Week of January 5, 2015

weekly_roundupHappy New Year! With 2015 in full swing, it’s time to work on those resolutions and make this your year. We’ll leave the exercise and weight loss goals to you, but we can use our Inbound Marketing expertise to help grow your business in the Ottawa area. To get you started, we’ve collected our blog articles from this past week, as well as some of our favourites from elsewhere, to share some insight on what you can focus on to own 2015. Happy reading!

INSTANTEDGE Inbound Marketing Blog

Week of January 5, 2015

Reeling in Your Audience with Visuals: The Value of Infographics

How to increase your Web traffic and maximize your marketing potential with infographics. The inbound marketing world is always looking for great ways to share information simply and in interesting ways. Charts and graphs serve a purpose, but lack the impact of being appealing to a majority of people. This is where infographics come in. Infographics are visual representations of complex data. The aim of infographics is to convey data through visuals in such a way that it results in a better understanding and retention of information. Simple! –Read More

Rising to the Top in a Sea of Information: Creating Great Infographics

How to create original infographics to engage your target audience. Market research suggests that infographics, sharable graphics that compress data into attractive and easy-to-read images, can increase publishers’ traffic by up to 12 percent. But despite their inbound marketing potential, infographics can also get a bad rep when they’re used as cheap ploys to garner as many clicks as possible without truly offering their audience anything valuable. Use these tips to create memorable visual information that your audience will love. –Read More

Our Favourite Articles

Week of January 5, 2015

Social Media New Year’s Resolutions

With the New Year come the New Year’s Resolutions. Maybe yours is going to the gym, learning a new language or even just relaxing more. Whatever your personal resolutions might be, there’s also a good chance that your social media accounts could use a new start in the New Year, too. That’s why we put together this list of 10 social media resolutions to keep your brand on track. –Read More

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes — those are the kinds of things that can give you a voice in the conversation. We’ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. Many of the thought leaders of our time became well-known because of their blogs. –Read More

17 Ideas On How To Do Clever Content Marketing

You know, you don’t have to create original content every time you sit down to write. It’s true. We’re programmed to think that without brilliant, original content our fickle readers will desert us without a second thought. But, that’s not actually right. What our readers are really looking for is relevant content. Besides, it’s exhausting and time-consuming, not to mention futile, to try and come up with totally new ideas for each and every article. –Read More

16 Stats That Explain Why Adaptive Content Matters Right Now

Big data. Content. Growth hacking. Pivot. Engagement. A few words and phrases that make us want to stick a fork in our eye each time we hear them. Or stick a fork in the eye of the person using the words. We all hate buzzwords, but it’s hard to get away from them. A phrase sticks and soon a parade that rivals Macy’s is trailing behind it. That popularity begets even more popularity, and, well after the phrase has worn out its original meaning, everyone is using the damn word. –Read More

A Blueprint to Jump-Start Your Content Marketing Strategy

Even though CMI’s mission is to advance the practice of content marketing, we find that a lot of people still need help with the basics. Even more specifically, people need help connecting the dots with all of the information available (and, according to Google Trends, searches for content marketing have been skyrocketing). In 2014, we published a series of posts to help marketers get back to the basics of content marketing or to improve what they are doing. –Read More

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