Inbound Marketing Weekly Roundup for the Week of January 26, 2015

weekly_roundupIt always interesting to see what’s happened the world of Inbound Marketing over the course of a week. To learn all the latest tactics and turn your Ottawa business into a marketing juggernaut, be sure to take a look at our blog on adaptive content. We’ve also included some of our favourite articles from the week about content marketing and personalization. We always love sharing something new! Enjoy your weekend and happy reading!

INSTANTEDGE Inbound Marketing Blog

Week of January 26, 2015

Overcoming Content Obstacles: The Challenges of Creating Adaptive Content

A look into the hurdles ahead in the shift to adaptive content. Adaptive content is shaping up to be quite the buzzword of 2015. Although the concept of personalized marketing isn’t new, adaptive content takes the user experience to another, unprecedented level. And anytime you break boundaries, you’re bound to run into a few hurdles along the way. But before we get into the challenges, let’s take a brief look at the concept of adaptive content. –Read More

Our Favourite Articles

Week of January 26, 2015

How to Use Seed Content to Build Relationships with Influencers

You know that successfully partnering with influencers in your field could turn your great content into viral content. But too many of us never connect with influencers because were stuck on this nagging question: How will I ever get this famous/busy person to give me the time of day? The answer, of course, is: Add value. But weve heard that answer too many times. The real question is how do you add value? –Read More

13 Essential Content Marketing Tips to Convert Website Traffic into Sales

Ever since traditional forms of advertising have started taking more of a backseat, businesses of all sizes are embracing digital marketing strategies to grow brand awareness, pull in revenue and create impact. While more than 91% of B2B & 86% of B2C marketers are using content marketing as the most important part of their digital strategy to garner organic visibility, traffic & revenue; creating a solid content marketing plan has become essential for doing business online. –Read More

9 Personalization Techniques to Match Your Social Media to Your Brand

9 Personalization Techniques to Match Your Social Media to Your Brand Posted on January 23rd 2015 Godzilla vs. Mothra who wins? Do you have a favorite? Or do you think that if these two worked together, they could achieve world domination and have us all running for our lives? I think that they should definitely team up! But what do Godzilla and Mothra have to do with this blog? Let me explain! You have your brand (Godzilla) and it is super awesome. –Read More

7 Content Marketing Tools to Improve Your Productivity

Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity. 1. SEMrush Identify how your competitor is ranking on Google SEMrush is a great tool to help you assess the traffic a competitor gets on Google and the keywords for which they are ranking. — Read More

The New Era of the Hybrid Marketer

Ive had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age. When I first made the move to the B2B marketing space in 2009, there was a shift happening: Social media was starting to take off. Suddenly, marketers were faced with a whole slew of new platforms and technologies we had to master to do our jobs. –Read More

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