If you’re a new reader to our blog, welcome! One thing we like to do every Friday is share some of our favourite articles from the past week. Since the world of Inbound Marketing is always changing and sharing information, it’s good to stay on top of what’s going on. If you’re curious about Inbound Marketing tactics or how your Ottawa based business can benefit, feel free to contact us and we’ll be happy to help!
Our Favourite Articles
Week of January 12, 2015
Are you paying for visibility on Facebook? Have you tried Facebook mobile ads? Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads. In this article I’ll share how Facebook mobile ads stack up to other Facebook ads and improve your marketing. There are total of five placement options for Facebook ads you can use to bring attention to your brand or services. –Read More
Is your blog engaging? Does it keep readers coming back for more? Readability, responsiveness and personalization are essential factors for a successful and highly viewed blog. In this article I’ll share four ways to update your blog to improve the user experience. When you see the cards design, you probably think of Pinterest—bits of visual information at the reader’s fingertips. That’s why the card design is also effective for blogs to showcase multiple posts. –Read More
Of course, you know that writing more blog posts will increase your blog traffic. If one blog post results in an average of 200 visits, then two blog posts should magically turn into 400 visits. Voila! But, that sucks. What if there was a way to increase your blog traffic without creating more content? Rather than using two posts to reach 400 visits, what if you could get those same 400 visits from asingle post? The good news is that it’s possible. –Read More
With each new generation of marketers joining the ranks of digital marketing, the quest for solid email marketing advice comes back. In this guide, we offer an overview of email marketing today, what it can do and how it fits in an integrated marketing approach, with these new generations in mind but also to refresh the minds of marketers who have embraced email marketing since a long time and want to optimize their email marketing efforts. –Read More
There is a seismic shift in media. The old guard is ignoring it and new upstarts are embracing it.The eyeball domination that made TV the media for the last 50+ years is now moving online. Digital is doing to TV what television did to print and radio. Disrupt and disturb. Digital mobile media is redefining how we read, view and are entertained. This is not a fad but a trend that will be a generational change. Mobile is becoming the default device of choice not the laptop. –Read More