Inbound Marketing Weekly Roundup for the Week of February 2, 2015

weekly_roundupWhere did the time go? I don’t know about you, but our week flew by. Thankfully while you were busy doing what you do best, we were finding the best Inbound Marketing articles of the week to share. Since there aren’t enough hours in the day, we’ll try to put in few calls to have it extended while you make the most of yours learning about the marketing strategy changing the landscape, adaptive content (or any of the other new developments over the past week). Enjoy!

INSTANTEDGE Inbound Marketing Blog

Week of February 2, 2015

The Content Revolution: Rethinking Content Strategy for an Adaptive World

How to use the tools you’ve got to implement a brand new adaptive content strategy. Adaptive content is the new kid on the block who’s here to stay. The budding new content revolution amounts to delivering a consumer-oriented experience with content that is contextually relevant and adapts to user changes. This means changing the way that we think about and create content. –Read More

Launch into Marketing Success: 5 Insider Tricks to Get the Most Out Of Your Content

Boost web traffic and revenues with these essentials tips. Why is it that the most successful businesses also have great content marketing strategies? As Amanda Michel, head of social media for The Guardian, said in a 2014 report, “A lot of the institutions that are doing well are marketing themselves well.” –Read More

Our Favourite Articles

Week of February 2, 2015

15 Examples of Brilliantly Clear Value Propositions

What is the first thing visitorssee when they land on your website? Does it give them a reason to stick around? The trouble with many websites is that they fail to define their unique promise of value upfront, leaving visitors searching here, there, and everywhere for exactly what it is that they do. Essentially, your value proposition providesan opportunity to articulate your competitive advantage. Why should your visitors pick you over everyone else? –Read More

Marketing by Channel: Social is for Discovery, Search is for Transactions

As you expand your brands digital footprint across web channels, you cant afford to overlook search. Social media is en vogue, email is tried and true, video is hot, but search continues to stand out as the most effective ways to reach qualified customers. Marin Softwares Q4 2014 Performance Marketers Benchmark Report found search is the channel where consumers are taking the most decisive action with brand content. –Read More

How to Create Brand Messaging that Really Resonates

How to Create Brand Messaging that Really Resonates What is the one thing that should tie together every piece of content you create? Brand messaging. Now dont get me wrong every piece of content you create does not have to have the same exact message on the surface. Brand messaging refers to the underlying value proposition conveyed and language used in your content. It’s what makes buyers relate to your brand by inspiring them. –Read More

Report: Mobile Users Spend 80 Percent Of Time In Just Five Apps

According to a recent survey based report from Forrester Research, US and UK smartphone owners “use an average of 24 apps per month but spend more than 80 percent of their [in app] time on just five apps.” Whether or not it’s literally five, this is directionally correct; consumer app time is concentrated in just a few popular apps. According to the Forrester survey data, which come from a mix of behavioral tracking and self-reporting, Facebook and Google are neck and neck for most mobile-user attention. –Read More

Social Media Strategy: A Need of the Hour

The colossal number of social media site users is one of the principal reasons why business enterprises are developing an impeccable social media strategy to market their brand and promote their products on the social networks. Succinctly stated social media marketing has become the crying need of the hour. Social media has now become an inescapable component of the overall marketing plans of almost all business houses. –Read More

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