Inbound Marketing Weekly Roundup for the Week of February 16, 2015

weekly_roundupWhat happened this week? We’re glad you asked because we’ve put together a roundup of all the interesting Inbound Marketing news that happened. Find out why Mobile Marketing matters in our blog, followed up with some of our favourite articles. Happy reading!

INSTANTEDGE Inbound Marketing Blog

Week of February 16, 2015

How Smart Is Your Marketing Strategy? Why Mobile Marketing Matters

Delivering an excellent mobile experience can make or break your inbound marketing strategy. So you want to improve your inbound marketing strategy. What’s new? When done well, inbound marketing is the key to a wider client base and increased revenues. But when it comes to mobile marketing, too many companies act as if going mobile is something to simply check off a to-do list, right up there with dental appointments, colonoscopies and finding the source of the strange smell in the fridge. –Read More

Our Favourite Articles

Week of February 16, 2015

Be Social Don’t Just Do Social

Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. Brian’s background is in technology, so a large part of what he does is help brands embrace social media technology. –Read More

Social Media Marketing: So What Does It Actually Mean?

Is social media marketing for brand awareness, loyalty or is it an acquisition tool? When consulting for brands around Europe I come across this question a lot. Depending on who you talk to within an organization the answers differ. Some are convinced that social media is only for brand awareness, some will tell you stories about how social media doesnt convert into sales for them, and others are convinced that social media is the holy grail for retention. –Read More

How To Build a Thriving Email List Using Facebook

When youre planning to build a new blog or an online business, creating a sizeable subscriber base should be one of the first things on your mind. With people on your mailing list, you can work on building relationships and converting subscribers into buyers. Some marketers believe that email lists are not as important as they were a few years ago because of Facebook. –Read More

When Brick-and-Mortars Go Digital

Ecommerce is becoming the primary sales channel for many merchants, especially those selling to consumers in countries with rapidly growing ecommerce channels. China and the U.S. lead the world in ecommerce adoption, combining for more than 55% of global internet retail sales in 2014. According to eMarketers first-ever forecast of the global retail market and retail ecommerce sales worldwide, further growth is expected. –Read More

Essential Google Analytics Resources for Marketers: A Complete Guide

Do you want to learn how to measure and analyze your social media marketing efforts? Are you looking for a resource to help you improve your use of Google Analytics? Whether youre marketing on social mediaas an individual or as a brand, these expert articles will help youtrack and analyze social media referral traffic, custom segments, split tests, conversions from social media and more. –Read More

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