Inbound Marketing Weekly Roundup for the Week of December 8, 2014

weekly_roundupThe world of Marketing has continued to grow and evolve with new tactics being discussed everyday. However, Inbound Marketing still makes it easier to attract, convert, close, and delight your customers. We’ve collected some of our favourite articles from the past week to give you the latest information on how to curate content effectively, increase your client conversations, to fascinating social media statistics. Enjoy!

Our Favourite Articles

Week of December 8, 2014

How To Curate Content Like A Pro

To ensure were on the same page, here’s my definition: Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audiences needs on a specific subject. Curated content is neither an aggregation of existing content nor references or links to supporting information. While content aggregation looks LIKE content curation, it lacks unique commentary. –Read More

The One Secret You Need to Read to Increase Conversion Rates

Have you ever thought to yourself: Why are some internet marketers so successful, while most are just average? Now, we can come up with a variety of excuses as to why they are more successful: a bigger list, better networking, more time invested But at the end of the day, those ARE just excuses. –Read More

Facebook Just Told Us How to Do Facebook Marketing

First, the Reachpocalypse, where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. The potential ramifications of this disappearing act are significant for businesses that set aside Facebook landing pages. –Read More

Facebook Finally Lets Everyone Search for Old Posts

Before today, if you closed a tab on a Faebook post, it would have been lost forever; there was no way of searching for it. Facebook updated its search on Monday to let users find older posts. See also: 20 Things Your Most Annoying Friends Do on Facebook “Search at Facebook is a long-term effort,” Tom Stocky, the company’s VP of search, wrote in a blog post announcing the update. “Today is a step toward helping you tap into the experiences and perspectives of your friends.” –Read More

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. –Read More
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