Inbound Marketing Weekly Roundup for the Week of December 15, 2014

weekly_roundupWith Christmas approaching the Ottawa area, it can be difficult to keep up with the busy world of Inbound Marketing. That’s why we’ve collected our weekly blog and some of our favourite Inbound Marketing articles from the week. Gain the insight to reach your audience with targeted content, track their buying journey with the right metrics, along with other useful tidbits of information. Enjoy!

INSTANTEDGE Inbound Marketing Blog

Week of December 15, 2014

Ready, Aim, Post! The 6 Key’s to Developing Targeted Social Media Content

How to develop social media content that gets your target market’s attention and seamlessly integrates into your inbound marketing plan. Targeted social media content is a critical aspect of having an effective inbound marketing plan. With a focused effort on developing social media content that targets your desired audience, you can effectively bring the client to you rather than vice versa. Let’s take a look at some of the essential steps for developing effective, targeted social media content. –Read More

Our Favourite Articles

Week of December 15, 2014

7 Reasons Why Social Media Analytics Suck

Why? I think social media analytics suck for a number of reasons. Here are my to 10 reasons why social media analytics suck. Reason #1: Too much emphasis on vanity metrics. Despite the availability of more effective metrics, many firms still rely on vanity metrics: likes, Fans, RT, etc. Certainly these metrics have a slight bearing on your ROI, but they’re not the most important metrics when it comes to measuring and improving ROI they’re just easy to measure. –Read More

New Widget In AdWords Makes Countdown Copy Easy

Adding a dynamic countdown — to show the days until a deadline like a sale starting or registration period ending, for example — has gone through several iterations. There’s the countdown script, then Google debuted ad customizers with a countdown variable. Now Google is building on the ad customizer functionality with a new widget. –Read More

Content Marketing is Strategic Solution to A Strategic Problem

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing. A landing page with content on it is not content marketing. A YouTube video of your advertising campaign is not content marketing.Content marketing is not going away, but it needs to become institutionalized and understood as a strategic approach to marketing across the enterprise landscape. –Read More

Benefits Of Creating Content: 5 Reasons To Get Busy!

You hear it over and over again. Content is KING. Content is the key to increase reach and make impressions. But youre still waffling about blogging or creating other types of content, like videos, images or even podcasts. You just cant seem to make the time to create content on a regular basis. Why? Maybe youre busy? Running your own business takes time. A lot of time. But Content Creates Opportunity! –Read More

14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know

There’s always something new to learn, study or experiment with in social media, and even the biggest social media networks aren’t exempt from this rule. Here are 14 of some of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from. –Read More

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