With the end of the year approaching, it’s time to start looking back on the year that was 2014 and begin preparing for the a new year. That means assessing what worked with your inbound marketing, making new plans and finding exciting opportunities! We’ve taken some of the best articles from the past week to help you begin preparing your plans for the New Year. Enjoy!
INSTANTEDGE Inbound Marketing Blog
Week of December 1, 2014
7 Ways to Reinvigorate Your Old Marketing Content
Releasing new content is important, but what to do with your old material? If you’ve implemented a content marketing strategy into your online marketing, then you’ve probably been blogging on a regular basis. While it’s important to be blogging regularly, you shouldn’t just ignore old content either. If you’ve been at it for a while and have a decent library of old content, then you can actually repurpose some of your older content to get new use out of it. –Read More
Our Favourite Articles
Week of December 1, 2014
25 LinkedIn Facts and Statistics You Need to Share
Attending business networking events for me has often been a waste of time. It feels like speed dating without a happy ending. Too many people with business cards and nothing in common. The experience? Frustrating, fake and futile. Much snake oil and not enough authentic connecting. The social web has reinvented that desperate business networking. Weak ties and strong ties. –Read More
How to Use Predictive Content Analytics
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. You need content to address each persona. Content to address each stage of the purchase funnel. –Read More
The State Of Digital Marketing In 2015
The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to data. Data are everywhere, informing marketers about audience interests, consumer intent, and device activity. As mobile use continues to increase and media is progressively being bought programmatically, consumers expect a seamless and entertaining online experience. With marketers and their agencies well underway with planning for the year ahead. –Read More
Social Media Bots Have No Value
My title is Chief Listener at Pipeliner CRM. What does that mean I do? I listen. To everything. I listen for emerging social business trends and signs of social media tool evolution. I listen to customers, partners, and influencers. I listen to startup CEOs and VPs at established companies. Im listening specifically to my companys prospects, too. Heaven forbid I get an earache. (insert laugh track) Im always listening. What do I do with all this information? –Read More
