Inbound Marketing Weekly Roundup for the Week of August 4, 2014

weekly_roundupWith hot days late in the summer it can only mean one thing is happening, annual food festivals! The farmers market is like a weekly (or if you’re really lucky, daily) celebration of local food, but annual the celebration is an event the whole area stops for. Garlic, craft beer, and ribs are taking the spotlight in the Ottawa area this weekend. To help you along with your foodie dream run, we’ve collected a weeks worth of inbound marketing articles for you to digest while hunting for the best sauce, brew, or bulb. Bonne santé!

INSTANTEDGE Inbound Marketing Blog

Week of August 4, 2014

Reach for the Top: How Google Effects Search Engine Marketing

Offering high quality content has always been the key to ranking at the top of search results page, but Google has their say as to why. Search Engine Marketing (SEM), which includes Pay Per Click advertising (PPC) and Search Engine Optimization (SEO), has been one of the most effective and popular forms of online marketing for the last decade. In fact, recent surveys showed that 85 percent of online retailers chose SEM as the most effective way to acquire customers. Key drivers behind SEM have historically been organic traffic and affiliate marketing. –Read More

Voting on Content: Your Guide to Social Bookmarking

Social bookmarking can not only help drive traffic and interest to your website, but also tells you what people think of your content. The main purpose of SEO (search engine optimization) is to increase your website’s ranking on search engines such as Google, which as a result will help to increase the amount of traffic to your website. Whether you’re trying to be found locally in Ottawa, or casting a wider net, one of the most underused but effective methods of SEO is social bookmarking, a strategy that you should be taking advantage of if you aren’t already. –Read More

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Week of August 4, 2014

Google Updates Local Search Algorithm: SEO’s Report Ranking Changes

Over the weekend Google released another search algorithm update, this time to their Local Search Algorithm.  An article by Search Engine Land, the updated has appropriately dubbed this the “Pigeon” update, which will most likely stick, as this appears to be a significant update. The algorithm update will provide more accurate and relevant local search results that are linked to organic search results within the Google Maps feature, also know as Google Places. –Read More

Google beat social, but it can’t beat mobile

In the age of the desktop web, where every web browser was conquered by Google and it’s iconic search, Search advertising ruled. Search advertising was the business that made the legendary tech giant we know today. As the facilitator and mediator of the desktop web, Google reaped the benefits of connecting every web user with a relevant site, selling advertising alongside every use. It was masterful and Google became the undisputed king of the Web Economy. –Read More

This Algorithm Tells You If A Twitter Account Is a Spam Bot

Back in 2011, a team from Texas A&M University carried out a cyber sting to trap nonhuman Twitter users that were polluting the Twittersphere with spam. Their approach was to set up “honeypot” accounts which posted nonsensical content that no human user would ever be interested in. Any account that retweeted this content, or friended the owner, must surely be a nonhuman user known as a social bot. –Read More

How Are Email Marketers Handling The Shift To Mobile? How To Prepare

Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet. Today, however, email messages are more likely to be opened and read on a smartphone than a PC. Marketers today have to consider an enormous number of factors when sending messages to customers and prospects. –Read More

7 Ways to Generate Ideas for Shareable Content

According to the Content Marketing Institute the most difficult challenge facing content marketers is developing original, relevant and timely content ideas. At BuzzSumo we spend every day analyzing the most shared content on the internet and understanding why content is shared. Based on our analysis the following 7 areas provide plenty of scope for developing engaging and shareable content ideas. –Read More

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