Inbound Marketing Weekly Roundup for the Week of August 25, 2014

weekly_roundupWell it finally happened. We’ve hit the Labour day long weekand and the kids are going back to school. How did that happen? It seems this happens every year where the beginning of fall sneaks up on us. No harm though as we’ve collected all the latest inbound marketing information so you focus on squeezing every last bit of summer out (and less time looking for it) of the Ottawa area. Enjoy that sunshine!

INSTANTEDGE Inbound Marketing Blog

Week of August 25, 2014

Leveraging Twitter Ads to Boost Your Business

How to get the most out of your social media advertising and promote yourself using Twitter. Hopefully by now you have understood the importance of social media in regards to your online marketing campaign and have at the very minimum created accounts on some of the major social channels, such as Facebook and Twitter. Twitter in particular has grown exponentially in popularity over the last few years to the point where if, as a business, you aren’t using Twitter, then you’re way behind your competition. It’s a great way of seeing what’s going on in the Ottawa area and see what your competition is up to. –Read More 

6 Ways to Target Facebook Ads for Maximum ROI 

Facebook Ads is a great platform to reach your prospects and build buzz around your product, service or offer without incurring huge costs. The platform is cheap to get started with compared to other PPC networks like Google Adwords, Yahoo! and Bing Ads. The power of Facebook advertising lies in the ability to reach millions of users segmented based on specific attributions that are important to your business. You can start your Facebook campaign for as little as $30 and get clicks from as low as just $25 cents. The success of your Facebook PPC campaign will depend on how well you target your audience, your ad copy and offer. Let’s look at the various ways in which you can target your prospects. –Read More

Our Favourite Articles

Week of August 25, 2014

How Social Media Contributes To SEO Success

Over the years, Search Engine Optimization has been continuously evolving. Years of building bulks of links are over and it has changed to building relationships and creating quality content that can help gain organic or natural links. With this evolution in SEO, social media also emerged as its counterpart. –Read More

Here Is Why Your Startup Blog Is The Most Valuable Investment

With hundreds of thousands of new websites and millions of new pages added to the Internet every day, the biggest challenge for every new business is getting found and getting credibility. With success stories from the likes of HubSpot, KISSmetrics, Quicksprout, Buffer, Groove and Shopify, there is no denying the fact that blogging can significantly improve your marketing efforts. –Read More

25 Upcoming And Most Promising Startups This Year (So Far)

Thousands of startups (consumer, enterprise, hardware, and commerce etc) are launched each year but only a few survive. Most of the startups on this listwere discovered on ProductHunt (a curation of the best new products, every day).They have received the most votes so far this year. Some may thrive for years, others may get acquired and some may go nowhere, but they are all worth watching. 1.Taco All your tasks. One screen. –Read More

3 Ways to Improve Marketing ROI with Video Content

While theres much to be said for experimentation with new tactics, theres also a harsh reality here: A huge majority failed to track and attribute marketing spend to closed business. As budgets continue to increase, this tracking is critical to understanding whether your content strategy is effective. Without a means of evaluation (or by ignoring the data you have, which is even worse), you’re letting your gut dictate your content marketing decisions. –Read More

Never Run out of Ideas for Blog Topics! 5 Simple Tips that Work

Developing new and exciting article topics, titles and inspiring headlines can be challenging for content marketers due to the overwhelming amount of existing online content. To help content producers and bloggers create lists of article topics and create great headlines when they face writers block, Ive listed five topic creation techniques you can use to make sure you never run out ideas for blog topics. 1. Use the blog topic generator. –Read More

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