With all the exciting things going on in the Ottawa region, it can be difficult to stay on top of the latest inbound marketing developments. That’s okay because we’re in your corner. We’ve put together a weeks worth of inbound information for you to go through at your leisure. Enjoy!
INSTANTEDGE Inbound Marketing Blog
Week of August 18, 2014
BFF’s – Does Social Media Activity Contribute to Your SEO Ranking?
There is a big debate among online marketers on whether social media impacts a website’s ranking on Google. Various reports are usually cited to prove or disapprove the impact of social media on SEO. For example, SearchMetric’s 2013 Social Ranking Factors report suggests that social signals play an important role in SEO ranking. On the other hand, Moz’s 2013 Search Engine Ranking Factors claims there is no correlation between social media and SEO rankings. –Read More
6 Ways to Get the Most Out of Google AdWords
Google AdWords can be a tough nut to crack, but a little bit of know-how goes a long way. PPC advertising (per per click) has become a relatively popular strategy for companies looking to increase website traffic, test out new keywords for their SEO (search engine optimization) strategy or to run special promotions or introduce new products or services. Pay per click advertising can be a low risk, high reward venture since you only pay for the ad when it’s clicked on. –Read More
Our Favourite Articles
Week of August 18, 2014
Who named the colors?
We did. It’s not a silly question. It has a lot to do with culture and crowds and the way we decide, as a group, what’s right and what’s not. A quick look at some colors confirms that there is no algorithm, no accepted pattern for color names. They range from short and obscure (puce) to long and obvious references, like cotton candy. –Read More
7 Thoughts That Will Change Your Content Marketing Strategy
The month before each Content Marketing World event has always been an interesting time for me. The first reason is because I stay in one place for a large chunk of time. Thats a big deal for me, as throughout the fall, winter, and spring Im almost always on the road, traveling to all parts of the world. Second, its when I work on particular items for the show, like the Content Marketing Awards, the music sequencing, the video intros, or (most likely) keeping our exhibitors happy. –Read More
Inbound Marketing Solutions: Hubspot vs Eloqua
As Inbound Marketing Solutions have become more popular, over the last six or seven years a number of inbound marketing solutions software companies have been vying for prominence as THE choice for automated internet marketing. The best way to choose your inbound marketing solutions software is to first analyze your own situation. How sophisticated are you in internet marketing? –Read More
How the Social Media Mindset Can be an Asset to Your Classroom
Todays students are always connected. But as educators, we may have reservations about just how connected our students are in our classroom. Sometimes it seems our students are paying more attention to their phones, laptop or tablets than their professors. And while it is true that these technologies can bring distractions into the classroom, they can also open doors –Read More
Why Precise Interest Targeting on Facebook and Native Advertising Are a Natural Fit
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook. There are many benefits to advertisers from precise interest targeting — finding new fans, engaging with a wider pool of Facebook users, recruiting brand evangelists and increasing conversion rates. –Read More
