With the National Capital Craft Beer Festival going on this weekend, who has time to find articles on inbound marketing? No one that’s who. That’s why we’ve put together a week’s worth of information for your reading enjoyment. Blogs, articles, it’s all here. Now you can enjoy all those lagers and IPAs without having to worry about searching for the latest information in inbound. Cheers!
INSTANTEDGE Inbound Marketing Blog
Week of August 11, 2014
7 Persistent Misconceptions About SEM
Separating fact from fiction when it comes to your search engine marketing. SEM (search engine marketing) has become an incredibly popular and important aspect of most companies’ online marketing strategies. The basic goal of search engine marketing is to drive more traffic to your website by increasing your search ranking on search engines such as Google. SEM often involves an SEO strategy (search engine optimization), which is the process of earning web traffic through either unpaid or paid search listings. –Read More
Our Favourite Articles
Week of August 11, 2014
5 Email Marketing Mistakes That Are Killing Your Open Rates
Email marketing isn’t dead. With email nearly 40 times more effective at acquiring new customers than Facebook and Twitter, it is very much alive. That’s great news – provided your open rates aren’t suffering. After all, conversions are a moot point if your emails aren’t being opened to begin with. What you can do is focus on what it is that is killing your open rates and then get to work at fixing them. Let’s take a look at five all-too-common offenders. –Read More
If You Ignore Owned Media, You Might End Up Serving Burgers
Yes, you want people to read as much of your content as possible. But it also matters where they read it. I liken the day-to-day production of content to throwing a barbecue. If you like to grill and have lots of friends, barbecues are easy to host on a daily basis. I threw at least 15 during my final month of college. People will mosey over since you’re known for throwing good barbecues and the headline on the Facebook invite is enticing—something like: “Burgers, Beer, and Bocce: This BBQ Is Probably Better Than Whatever the Hell You’re Doing Right Now!” –Read More
The Two Types of Social Media Engagement
The terms “customer engagement” and “social media engagement” have been hackneyed by software vendors, thought-leaders and consultants over the past five years to the degree that it’s become confusing for those evaluating software to understand who provides what. Once defined by most as simply likes, retweets and shares, the meaning of social media engagement has split into two directions: outbound, marketing social media engagement and inbound, social customer service engagement. –Read More
Content Marketing Rules: What to Ditch and What to Keep
When reaching out to your leads and the targeted audience is on the agenda, content marketing is an approach that works. The digital landscape is rapidly changing and different ways to promote our products and services are adding new dimensions to the way marketing was done in the past. The old mainstream habits have made way for innovation. And when was the last time you referred to the number of press releases you launched for your product to evaluate the reach of your brand or measure the success of your promotional endeavors. –Read More
Is Google Plus Worth My Time?
To use Google Plus or not use Google Plus. That is the latest question. Google Plus is one my favorite platforms to use. There is a wealth of information there, but many think it’s a ghost-town. This week’s Q&A question was simply, Is Google Plus worth my time? There is a great debate in the social marketing world about whether or not Google Plus is still of value. The platform was (slowly) trucking along until their main-guy left this past Spring. Soon after the “Google Plus is DEAD!” posts started to be published all around the web. It was like Chicken Little crying “the sky is falling!!” –Read More
