Inbound Marketing Weekly Roundup for the Week of April 7, 2014

weekly_roundupAs more snow melts, the thoughts of warmth and cutting out a little early to go play a quick round of golf aren’t fantasy. That time is practically here! So while you were swimming in thought or working extra hard so the boss wouldn’t notice when you don’t come back from that “late” lunch, we’ve collected our blog entries as well as some of our favourite articles for you to enjoy without the hassle of finding them. Fore! 

Instant EDGE Inbound Marketing Blog

Week of April 7, 2014 

“Are You Talking to Me?” – Your Guide to “Persona-Centric” Content Marketing

Travis Bickle may have had a problem much different than today’s marketers, but the fundamental question he asks still rings true when trying to gain the attention of customers. Today, as marketers and business owners we’re dealing with the challenges of market fragmentation more than ever before. Social media has given us the unprecedented ability to reach large segments of the market with a message tailored to address individual needs and offer solutions to individual challenges. Creating customer-centric content that is specific and valuable to your target audience is the most effective method for turning prospects into sales. –Read More 

Cutting Through the Clutter: 3 Steps to Attract Traffic to Your Blog

Social media is one of the most popular platforms to engage with an audience, but a chief downfall is that the content created can quickly become buried under photos of cats and valencia filtered pictures of chicken parmasian. The one platform where you have complete control of what your audience can see is a blog. Blogging is one of the best ways of generating qualified leads for your business. It is estimated that over 70% of Canadians have access to the Internet. This means today’s consumers have more control on the information delivered to them. Consumers can choose your company or opt for your competitors depending on how you present yourself. –Read More 

Our Favourite Articles

Week of April 7, 2014

3 Steps to Overcome the Fear of Building a Content Marketing Strategy

According to a 2014 report by Content Marketing Institute and the UK Direct Marketing Association onContent Marketing in the UK, lack of a documented content marketing strategy is one of the biggest threats to successful content marketing. We can all agree that a strategy is vital, but an interesting question is, why do so many companies not have one? –Read More

Millennials More Likely to be Influenced to Buy by Social Media Peers

A business as usual strategy isnt going to be enough to reach a consumer market that Millennials are changing beyond all recognition. And surely you wont be surprised to learn that Millennial buying behavior is heavily influenced by the social media activity of their friends. –Read More

7 Rules For Increased Sales Productivity

The pressure for sales professionals is on. It mounts as the quarters or years go by and the reward once you hit your number is another number. So just as you take a breath after winning that last minute deal to make your year, just know, it is coming at you once again. In a fast paced world where results are sometimes the only thing that matters, it is each of us as individuals that need to be smarter and more productive. –Read More

New Content Marketing Score Means for Social Sellers

In his Tech Crunchblog, Anthony Ha (@anthonyha) posed the question Is it basically a Klout score for LinkedIn? Well, sort of. The Content Marketing Score operates within LinkedIns walled garden whereas Klout accounts for all major social networks. Also, theContent Marketing Score is purely for companies whereas Klout applies to both company brands and individuals. Trending Content ranks topics that are popular with LinkedIn members. –Read More

How To Be A Better Interviewer To Your Fuel Content Marketing

The best conversationalists dont tell you what they know; they ask questions. They get people talking, and the resultant conversation is typically more lively and more inclusive of different opinions; in other words, theyre more interesting. This is what journalists do they ask questions. The answers to these questions get woven into a compelling story. –Read More

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