Inbound Marketing Weekly Roundup for the Week of April 28, 2014

weekly_roundupWith all the activity going on throughout the week, who can blame if you miss a post? Certainly not us. That’s why we’ve taken the liberty and collected our weekly blogs, along with some of our favourite articles and put them all in one place for you.

Instant EDGE Inbound Marketing Blog

Week of April 28, 2014 

4 Ways You Can Boost Website Traffic with Off Page SEO

Search engine optimization, or SEO, isn’t just about improving your own website content anymore. Today, you have to look beyond that and focus on off page SEO, as well. What does that mean? It simply means that you do things “away” from your website that will give you higher page rankings in search engine results, making sure you’re seen as an authority in your niche, piquing visitors’ interest, and drawing them to your website; this naturally boosts website traffic. It does so by naturally building back links to your website from other websites or blogs – but it’s only effective if those links are high quality and legitimate. The more legitimate back links you have, the higher your “authority ranking” and the higher your site will place in search engine rankings. –Read More

7 Easy Ways to Convert Traffic Using Calls to Action

Once you’ve obtained this traffic, you need to provide high quality content for your visitors to enjoy, content that is informative and helpful. The best strategy is to use a Call to Action (CTA) towards the end of your content that provides a link that will bring visitors to a landing page, where they can provide you with their name, email, and work information. The Call to Action is an important element that should not be overlooked. A good one is able to convince the reader to click the link. The following are a few elements of a good Call to Action that will help to capture your leads. –Read More 

FREE GUIDE: Hiring an Inbound Marketing Agency

Our Favourite Articles

Week of April 28, 2014

4 Ways Visual Design Can Improve Your Social Media Marketing

Do you have a strong visual presence on your social channels? Do you want to build better online brand recognition? Using consistent visual design elements in your social media marketing efforts helps people recognize your updates. In this article, youll discover how using consistent colors, fonts and photo filters sets your brand up for social media success. Theres a secret that successful companies know about social media. –Read More

What Net Neutrality Means For Your Business, and Why You Need to Act Now to Protect It

Youve probably seen a lot of buzz around the web about an impending threat to whats called net neutrality. Those of you who tend to steer clear of drama or politically-charged hyperbole might have avoided this conversation, because the arguments around this issue tend to be filled with language like scumbags, prostitutes, and two-faced, split-tongued, double-talking, backstabbing cowards. And those are the polite remarks. –Read More

5 Ways to Give Your Blog Content More Visibility

How do people find your blog content? Do you want to reach a larger audience? Delivering your content to customers and prospects in different ways brings more readers to your blog. In this article, Ill share five ways to get your content in front of more people. Every time you publish a blog article, your next move should be to publish it on your social media channels. –Read More

How a WordPress Plugin Has Simplified Online Sales

You know you have the talent to create a product of your own and can achieve long term financial stability with it. But creating your own product, as many of you know, is only one part of the equation. You also need to have the right marketing and sales strategy to monetize your product and know the right tools that can help you execute your strategy. WordPress has already simplified much of that task by enabling even the most amateur computer users to run their own websites and blogs platform. –Read More

Create With Tools and Mechanical Joints for Our Vine Challenge

For this week’s Mashable Vine Challenge, craft a six-second video using tools and mechanical joints. Stop-motion and live-action Vineographer Andrew Smith, owner of the Derp Vine account, will be our guest host. See also: Imaginative Vine Videos Crafted With Clay Smith grew up in the mountains of northern Utah, a place he still happily calls home. He creates kinetic and mechanical sculptures for a living. “I consider myself lucky to be able to do what I love,” he said. –Read More

Share this: