Inbound Marketing Weekly Roundup for March 31, 2014

weekly_roundupThis week saw more signs of spring return as the snow receded some more, the sun’s becoming warmer, and the biggest sign of all, MLB Baseball has returned. If you’re anything like us, it can be hard to focus with the Boys of Summer back so we’ve done the hard work for you and put together this week’s blogs as well as some of our favourite articles. Play ball!

Instant EDGE Inbound Marketing Blog

Week of March 31, 2014 

5 Brilliant Ideas for Creating Content That Buyers Trust and Value

To reach Canadian customers today, B2B organizations need to approach marketing in a different way. Older strategies like advertising on print media are just not producing results like they used to. This is because more Canadians are searching for information on what they need on the Internet. Whether the information is about a company, product, service, price or another thing, most people are Googling the information. –Read More 

5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

A closer look at the top inbound marketing skills companies need to succeed when it comes to SEO strategies. Unlike outbound marketing, a.k.a. the old way of doing things, inbound marketing focuses on the fact that most customers today are actively looking for the product or service that’s right for them. The primary tool they use? Online search engines. For businesses to be able to connect with their target market, it’s essential that search engines list your service or product when a customer goes searching for it online; search engine optimization (SEO) is the science of making your company more visible to search engines. Here’s a closer look at the top five proven strategies for true SEO success. –Read More 

Our Favourite Articles

Week of March 31, 2014

Social Media Marketing World: 17 Super Tools to Optimize Social Media

Social media is amazing for connecting with new people. You can build relationships with new people every day, however, you need to have a strategic approach. Without a strategic approach you might end up wasting a lot of time connecting with people that may not benefit your business. Were in social media for our business, right? Here are some tools that will help you identify the right people. –Read More

A (Pretend) Open Letter From Google To Local Directory Sites

Hey guys, You may have noticed that over the past year, a lot of the organic traffic to your sites has been well, we guess the right word is tanking. As you know, it is our stated goal to organize the worlds information while simultaneously doing no evil. –Read More

Maximizing the value of worry: Snowden’s new project

It turns out that we’ve been spending countless hours worrying about the wrong things. It’s pretty clear what the next opportunity is. Today, Ed has given me the okay to announce that he has received $15 million in funding to launch a new startup: –Read More

Building Relationships: 10 Content Job Lessons from ‘The Godfather’

Two sequels and nine Oscar wins later, cinephiles rank the first two Godfathers (both of which won Best Picture) at the most elite level of must watch. As in, if you catch them on TV sometime, you will stop everything youre doing and watch. Never mind that you own them on DVR and/or Blu-ray and that youve already seen them 10, 15, or 20 times. You see the same relatives every Christmas, dont you? –Read More

Have You Got What it Takes to be a Compelling Community Manager?

Behind every thriving online community you will find a committed and creative community manager. Dedicated to maintaining their relationships a CM handles a variety of different tasks in their role. One moment they could be promoting a new product while the next they are firefighting customer service enquires. But, what does it take to be a successful CM? What makes them tick!? To find out I asked a selection of the best commu… –Read More

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