Inbound Marketing Weekly Roundup

weekly_roundupOlympics are over, but the Inbound Marketing industry keeps chugging on, so we’ve been busy keeping you up to date on the latest news and events. And in case you’ve been too busy, we’ve rounded up our latest Blog posts from the week and our favourite articles. Hope you find them as valuable as we did!

Instant EDGE Inbound Marketing Blog

Week of February 24, 2014 

Inbound Marketing: It Is the Future

The signs are already written; inbound marketing is here to stay. Businesses looking to provide value to their prospects and generate leads must incorporate inbound marketing in their marketing strategy. The ever-increasing domination of inbound marketing can be attributed to changing consumer preferences and advancement in technology. –Read More 

Turn Your Sales and Marketing Teams into a Well-Oiled Machine

Facebook has changed the way we communicate. For business, Facebook is about more than just having a large fan base. What are you doing with your fans? Do you interact with them and how do they respond to your posts? You probably spend a fair amount of time updating and maintaining your page, are you seeing benefits? –Read More 

Our Favourite Articles

Week of February 24, 2014

The Aggressive Work Ethic of Highly Creative People

Magicians. Curious bunch. They pull furry mammals out of their hats. Levitate humans. Hide automobiles out of sight. The great ones make a killing, jet set around the globe, and beat groupies off with a brass-tipped wand. The not-so-great ones the average ones are still amazing. To this day I dont know how my daughter knows which card I picked out of that deck (Jack of clubs). And shes still not telling. –Read More

How SMBs Use Social Media: 15 New Stats You Should Know

Small- and medium-sized businesses are growing rapidly, contributing over $5.5 trillion in annual revenue to our economy last year. As business grows, so does the “how” of conducting business. In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers. –Read More

3 Good Reasons Why You Should Post Less and What to Do Instead

Dont get me wrong, Im not saying that the latter is necessarily wrong. Today however I would like to take a glance at the other side of the coin. The reason for that? Lately Ive been doing some testing with how often I share content on the social networks, which inspired me to get started on this piece. Besides over the last few months my free time is a bit limited, which results in me sharing new content less frequently. –Read More

How Millennials Are Changing the Face of Consumer Marketing

Since the earliest days of advertising marketers have recognized the value of segmenting generations to reach a target audience. Generation Xers, Baby Boomers and the so-called Silent Generation have all had their day in the sun. But now, many marketers eyes are turned to new kids on the block, the 18 to 34 age group known as the Millennials. –Read More

Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search

If Ray Kurzweil is right, computers will be smarter than humans 15 years from now. Its called technological singularity and a big part of his job at Google is making sure that vision becomes reality. Kurzweil, an inventor and futurist that became Googles Director of Engineering in late 2012, recently told the Guardian that his sole job at Google is to make the companys computers as smart as humans smarter. –Read More

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