The Marketing Industry continues to evolve with new technology, but there is one constant, Inbound Marketing makes it easier to attract, convert, close, and delight customers. So we’ve rounded up our latest Blog posts from this week as well as our favourite articles from around the web to give you the latest trends and analysis from the world of Inbound Marketing. We hope this helps you grow your business!
Instant EDGE Inbound Marketing Blog
Week of March 10, 2014
Rallying the Troops: A 5 Step Inbound Marketing Battle Plan
Many marketing pros tell us they are constantly struggling to keep their ships afloat while staying ahead of sales cycles. Perhaps you know you have great reps in your ranks, but you question whether your existing marketing strategy is maximizing your team’s sales funnel and allowing them to focus on converting, not fruitless searching for qualified leads. –Read More
The Hero’s Journey to Inbound Lead Generation
So, you have a website but are frustrated that leads are just not coming in or your sales are sluggish? Well, it’s time to unleash your inner marketing hero and use inbound marketing techniques to generate leads and improve sales. When done right, inbound marketing can help you increase brand awareness and generate qualified leads for your business consistently. –Read More
Our Favourite Articles
Week of March 10, 2014
5 Tips for Quality Content Creation That Won’t Bust Your Budget
With more marketers focusing on content creation and more people communicating on social media, every piece of content you distribute has to break through the clutter and grab your audience members in a way that predisposes them to choose your message over one that comes from your competition. Its not just about capturing attention if it were, all you would need to do is consistently post a bunch of cat videos; but thats not exactly going to help you achieve your key business goals, now is it? –Read More
Using First-Party Data For SEM On Google & Way Beyond!
As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind the GlenGarry data is first-party data. This article will show you how you can use the data you already have about your best (and worst) customers to improve your online marketing ROI. Before I dive into use cases, lets quickly define what first-party data is. –Read More
What’s the One Most Important Skill for a Content Marketer?
Focus and simplicity help ideas grow. The changing, competitive and often complex world of content marketing could use some simplification and thats why it was refreshing to get the following question recently: Whats the one thing that has been instrumental for you to be successful at content marketing? My gut reaction of course was, there is no one thing. There are many things and they vary depending on the industry, types of product/services, target audience –Read More
The One Thing You Should Be Doing on Your Blog to Create More Engagement
Wouldnt it be great if you were getting twice as many blog post comments as you do now? If people would ask you more questions and add comments, it would help build your community. They spur conversation that might even help you to create new content. And as you may know, people who engage with your blog are more likely to become loyal fans who buy from you and share your content –Read More
Content Quality Definition: 25 Experts Weigh In
Since that might be difficult to visualize, Mary Meekerof KPCB reported that content is growing at an exponential rate. Its expected to reach 8 zettabytes by 2015. While these numbers are impressive (an exabyte is a billion gigabytes) we understand that all content is not created equal. More than ever before, we need filters to separate the good content from the bad. Therefore 2014 is the year of content quality. Heres how 25 content marketing experts define content quality. –Read More