The Marketing Industry continues to evolve with new technology, but there is one constant, Inbound Marketing makes it easier to attract, convert, close, and delight customers. So we’ve rounded up our latest Blog posts from this week as well as our favourite articles from around the web to give you the latest trends and analysis from the world of Inbound Marketing. We hope this helps you grow your business!
Instant EDGE Inbound Marketing Blog
Week of March 17, 2014
5 No-Nonsense Lead Generation Strategies For Inbound Marketers
How to make your sales reps’ lives easier – and work lives more productive – using proven inbound marketing strategies for lead generation that put the focus on closing deals. In this very NSFW clip from the 1992 film Glengarry Glen Ross, Alec Baldwin rips into his unproductive real estate sales team for time wasted on fruitless prospects. –Read More
10 Reasons Closed Loop Marketing Gets Killer Results
How a closed-loop marketing scheme will help you close more leads into paying customers and keep your sales team begging for more. Perhaps one of the most frustrating problems for marketing pros is the feeling of helplessness that comes from not knowing how well your marketing budget is being spent. –Read More
Our Favourite Articles
Week of March 17, 2014
The Anatomy of a Converting Landing Page
This article will give you the five parts of your landing page that help it succeed. Without even one of these variables your page will collapse, your web traffic will bounce, and your conversion rate will suffer. Ill tell you why this metaphor works, define these five variables and finish off with some awesome math that will inspire you to build your own landing page or optimize the one you have. –Read More
11 Brilliant Podcasts To Help You Improve Your WordPress Blog Significantly
Podcasters are learning quicklyhow starting a podcast can open doors in terms of audience development. Theres nothing better than literally getting inside the heads of your listeners when they subscribe to your show. iPhone, iPads and other smart devices put podcasts into the hands of every-day users who can access their favorite shows as they are jogging, doing household chores, walking their dog, commuting back-and-forth to work or simply looking for a way to connect. –Read More
11 Reasons Why People Love and Use Social Media
We hear a lot about why marketers and businesses get involved in social media, but in our digital world we need to remember its not about us. Its about the consumer, the individual user. I often find it very instructive, and a great reminder, to step back and look at the reasons why individual users love and use various social media platforms. I like to examine why I joined various social media platforms in the first place. –Read More
6 Ways to Pitch Journalists on Social Media
Journalists rely heavily on social media to find news, connect with sources and influencers, and build their own personal brands. Because theyre already active users, pitching journalists via social can be a great way to get on their radar and gain coverage for your brand as long as you do it with finesse. Before you pitch your next story, check out these six quick tips to help you catch journalists attention without coming across as spammy or self-promotional. –Read More
Tech Startup Scene in Kansas City Is Red Hot!
Lots of tech start-up activity is taking place in Kansas City, home of Duct Tape Marketing, the Kauffman Foundation and the first city to receive Google Fiber in late 2012 in an estimated half billion dollar investment. Long referred to as the Silicon Prairie, Kansas City is quietly making its mark as a great place for startups of all flavors. Heres a roundup of some recent projects going in KC. –Read More
