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Email Marketing

Old School, New Curriculum: Smart Marketers Make the Most of Email Marketing

November 8, 2016 By: Eric Seguin

Dust off your email marketing campaigns to attract modern consumers.It’s easy to forget that early email marketing campaigns evolved into more modern digital marketing tactics. Email may seem old school, but smart marketers continue to take traditional tactics and use modern strategies to maximize conversions. If you don’t make the most of your email marketing […]

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Joining Forces: How to Combine Email Marketing and Social Media to Boost Engagement

August 16, 2016 By: Eric Seguin

Complement your email marketing campaign with social media elements for maximum impact.Email marketing has been the backbone of many inbound marketing campaigns – strong and reliable but never fully appreciated until it fails. That said, when it comes to smart marketing, email isn’t everything. Since social media has taken over as an avenue for reaching […]

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Email Marketing Strategy: Best Practices and Loose Limitations

April 14, 2016 By: Eric Seguin

Email marketing is an excellent tool to prime prospective leads and drive consumer interest over time. New mass media technologies and even newer social media apps continue to mold the way consumers connect with brands. That said, it may be surprising to realize that email marketing still stands strong as a cornerstone for a successful […]

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Winning the Email Marketing Battle: How to Make Sense of Email Marketing

June 10, 2015June 28, 2016 By: Eric Seguin

Learn how leading brands are maximizing their revenue with email marketing, and why email is as relevant as ever today.A recent study by Venture Beat found that almost 80 percent of email marketers have difficulty maintaining their subscribers, let alone growing them. That’s nearly all email marketers. And yet,84 percent of marketers think email is […]

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Get New Leads with an Amazing Email Marketing Campaign

March 3, 2014June 27, 2016 By: Eric Seguin

A few years back, some marketers predicted the death of email marketing due to the rise of new technology like social media. However, we all know how their predictions turned out. Email remains the most effective form of reaching out to prospects and clients. In fact, email drives more conversions than search and social media.But is your […]

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