Millennials are a powerful consumer force, but connecting with them isn’t as hard as it seems.There’s plenty of buzz around popular marketing channels about Millennials and their impact on the digital world. And for good reason, too: Millennial populations have several key features that make them ideal for marketing segmentation.Millennials have Spending PowerAccording to Accenture, […]
Digital Marketing
The Psychology of Product Images in Ecommerce
It’s no secret that retail ecommerce is powered by images, but have you ever stopped and wondered why?Who here remembers the early days of online retail?Think back to 1995 when eBay, Amazon, and even Craigslist were still in their infancy. Things were quite a bit different than how they are today. People were still getting […]
Adblock Strategies: The Marketing Struggle to Reach Consumers
In the battle against Adblock, businesses need all the help they can get.The consumer backlash against online ads is well underway.We’ve discussed proper inbound marketing in a world powered by Adblock in previous posts, but the truth is, it isn’t easy no matter how you look at it. Not every business has inbound strategies at […]
Mobile Business: Comparing Mobile Sites and Native Apps
Mobile sites are simple. Mobile apps are trendy. How can you get the most out of your mobile marketing?It’s hard to overstate the importance of a mobile presence in 2017.Businesses are constantly searching for new ways to optimize mobile experiences for their users, given how quickly mobile use is overtaking traditional browsing. A few years […]
Seasonal Sales: Marketing Tips for a Successful Holiday Season
Align your marketing with consumer interests and ideals for maximum impact.Making the most of the holidays as a marketer is all about presenting your A-game, and that means planning ahead. It’s no secret that shopping is a cornerstone of the holiday season. End-of-the-year festivities are often paired with slashed prices and selfless giving opportunities—Cyber Monday […]
Apples and Oranges: How to Understand and Implement A/B Testing
A/B test until your content is perfect, and then test some more for best results.Marketing is inherently an adaptation of give and take communication. Marketers present consumers with campaigns and content in hopes of strong conversions, and every new marketing campaign is an opportunity to re-focus your efforts for greater returns.
Visual Hierarchy: Site Organization for Marketing Success
As marketers, it’s our job to present information in clear, concise ways.Websites are just as much about visual communication as written communication.You’ve likely heard about visual hierarchy before, as it’s a necessary element of effective web design. Although your site layout it might seem like a concern reserved for your design team, your site’s structure […]
Fire Prevention: Create a Crisis Management Marketing Plan before Disaster Strikes
Plan for the worst with a comprehensive crisis management strategy.Disaster is bound to strike, and smart marketers are ready when it does. Preparation for brand backlash is a marketing must, so it’s important to create a crisis management plan that’ll mitigate damage and maximize goodwill. Crisis management strategy needs to be implemented quickly, planned for […]
Analytic Acrobatics: Digging into the Data to Maximize Web Analytics Understanding
Need-to-know analytics to help shape marketing goals and reshape priorities.With so much data available to marketers, it’s easy to become overwhelmed or to underutilize valuable information. What you’re collecting is just as important as why you’re collecting it, and it’s good for business to maximize data potential. Here’s how to make the most of your […]
Monetizing Mobile: Your Guide to the Why’s and How’s of Mobile Marketing
Mobile mania has taken the world by storm, and marketers are coming along for the ride.Mobile phones. Where would we be without our mobile phones? Think about it—what other piece of technology has so ubiquitously taken hold of our society? Everyone has a phone these days, much to the chagrin of landline phone service providers.
