Most businesses recognize the importance of having a content marketing strategy, but don’t understand the necessary steps to creating one that meets their needs.In part 1 of our series on content creation we looked at how to find leads with content marketing. In part 2, we examined how and why visual content can aid your […]
Content Marketing
If You Build It They Will Come: How to Market Your Content to Generate Leads
Finding qualified leads is one of the biggest business challenges, making an effective lead generation strategy essential for all content marketing campaigns.The driving force behind effective content marketing is the ability to find quality leads and send them along the sales pipeline, but 61 percent of B2B marketers declared that the biggest challenge of this […]
Rock Solid Cornerstones of Content Marketing Success
Guarantee higher conversion rates by establishing rock solid foundations for your content marketingHave you ever wondered why content marketing is so hyped up these days? After all, you’ve tried your hand at blogging and seen little return on investment. Could it be that content marketing is simply overrated?
The Dummy’s Guide to Creating Sharable Content
Creating sharable content isn’t always intuitive. Read on for our top 10 foolproof content tips.Whether in our professional or personal lives, we’ve all experienced it: you think of something witty, culturally relevant and fantastically enlightening, post it on social media, and wait with baited breath. One hour goes by, two, three, and before you know […]
Revving Up Your Small Business: The 6 Essential Steps to Content Marketing
How small businesses can get started with content marketing with these 6 fundamental elements of the game.Ever wonder if your small business could benefit from a content marketing strategy? Let us save you the suspense: You absolutely CAN. And yet, research by Content Marketing Institute shows that only 27 percent of B2C marketers and 48 […]
Launch into Marketing Success: 5 Insider Tricks to Get the Most Out Of Your Content
Boost web traffic and revenues with these essentials tips.Why is it that the most successful businesses also have great content marketing strategies? As Amanda Michel, head of social media for The Guardian, said in a 2014 report, “A lot of the institutions that are doing well are marketing themselves well.”
Facebook Flop to Blogging Sensation: Creating Content for Online Marketing
Three basic principles for creating a content strategy that generates more leads and increases your revenueGrowing your business means growing your content. Instead of taking shots in the dark and hoping for the best when it comes to content creation, develop a marketing strategy that can not only increase traffic on your sites, but also […]
7 Ways to Reinvigorate Your Old Marketing Content
Releasing new content is important, but what to do with your old material?If you’ve implemented a content marketing strategy into your online marketing, then you’ve probably been blogging on a regular basis. While it’s important to be blogging regularly, you shouldn’t just ignore old content either. If you’ve been at it for a while and […]
Content Marketing Cartography: Drawing Your Own Map of Success
When it comes to marketing your business online, there are two things that your business needs to have: a marketing plan and a marketing strategy.A marketing plan and a marketing strategy are two things that can be easily confused as being one and the same, but they aren’t. Your marketing strategy consists of the goals […]
How to Win at Content Marketing – Document Your Strategy
Despite the effectiveness of documenting a content marketing strategy, many marketers opt to do without.Content marketing has become an online marketing strategy that almost every company employs. Data has shown time and time again how effective content marketing is, and search engines such as Google make use of algorithms that reward webpages with high quality […]
