Marketing is competitive and causes many businesses to lose sight of what’s important.A common term bandied about in the inbound marketing world is thought-leadership: Visionaries who develop forward-thinking ideas and innovate with their strategies.
Inject value into your content marketing to deliver exceptional insights.Search engine optimization guru Rand Fishkin of Moz presented one of the site’s Whiteboard Friday features earlier this year, and in the presentation, Fishkin shared a comprehensive marketing strategy to create what he calls “10x content.” The concept is to essentially analyze what’s saturating various media […]
Building your strategies around content marketing myths can devalue your efforts.Content Marketing Myths Are Far from DeadRegardless of the countless articles written and seminars given to kill strategy misconceptions, content marketing myths are still alive and well. Many marketers and their decision-making superiors make content-related choices based on fallacies or delusions. They then pump out […]
Content marketing always needs to serve a purpose and move buyers toward conversion.Often, marketers create content simply because content needs to be created. A blog needs articles to look respectable, products need copy to appear reputable, and advertisements need taglines to display professionalism. Unfortunately, simply creating content, even if it’s high-quality and full of valuable information, […]
Guidelines to help begin, refine, and successfully scale your content marketing strategy. It’s no secret: the landscape of consumer/creator interaction has been leaning hard on digital content generation and online transactions for some time now.
In the wild world of online marketing, user intention determines whether your content strategy will sink or swim. For a long time, content marketing relied on goals set by the business—what keywords provided the best brand visibility? What type of content gets the most views? How can we create content to generate more leads?
Regular content audits can promote audience engagement, content visibility, and better lead generation for your business.Did you know that the Microsoft website has around 10 million pages of content, with nearly 30 percent of those pages receiving zero hits? Research by Sirius Decisions paints an even bleaker picture: 60 to 70 percent of B2B content […]
Without structured goals to guide your efforts, content marketing can be a minefield of inefficiency and wasted resources.Content marketing is a fickle thing. It can work great for some businesses, and completely fail for others while appearing identical on the surface. Why does this happen?Most of the time, the answer is simple: a lack of […]
Forget your metrics, forget your revenue streams, and forget your corporate goals.Before any other aspect of your marketing becomes relevant, your content has to be engaging.Knowing how to engage your readers can be challenging, though. The constant stream of advertisements coming from the television, Internet, and radio have made your audience accustomed to tuning out content […]
Using evergreen content as part of your content marketing strategy is essential to gaining viewers, providing value to your readers, and building a strong brand.A quality piece of content is as valuable as gold.Effective content gets shared, provokes engagement, and drives traffic to your website. Naturally, you want to have as much of it as […]