Superhero Marketing: How to Create 10x Content to Crush the Competition

Inject value into your content marketing to deliver exceptional insights.Search engine optimization guru Rand Fishkin of Moz presented one of the site’s Whiteboard Friday features earlier this year, and in the presentation, Fishkin shared a comprehensive marketing strategy to create what he calls “10x content.” The concept is to essentially analyze what’s saturating various media […]

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Bursting the Bubble: 4 Content Marketing Myths Affecting Your Strategy

Building your strategies around content marketing myths can devalue your efforts.Content Marketing Myths Are Far from DeadRegardless of the countless articles written and seminars given to kill strategy misconceptions, content marketing myths are still alive and well. Many marketers and their decision-making superiors make content-related choices based on fallacies or delusions. They then pump out […]

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Road Closed to Through Traffic: Creating a Buyer’s Journey with Your Content Marketing

Content marketing always needs to serve a purpose and move buyers toward conversion.Often, marketers create content simply because content needs to be created. A blog needs articles to look respectable, products need copy to appear reputable, and advertisements need taglines to display professionalism. Unfortunately, simply creating content, even if it’s high-quality and full of valuable information, […]

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Set Course: Engage! Building an Audience with Engaging Content

Forget your metrics, forget your revenue streams, and forget your corporate goals.Before any other aspect of your marketing becomes relevant, your content has to be engaging.Knowing how to engage your readers can be challenging, though. The constant stream of advertisements coming from the television, Internet, and radio have made your audience accustomed to tuning out content […]

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