Readers not paying attention to what you say? Maybe it’s the way you’re saying it.We all know that well-written content is necessary for audience engagement. What fewer of us know is that the way you write is just as important as what you write. The format of our written material plays a big part in […]
Blogging
Content is Still King: Must-Know Business Blogging Essentials
Tips for building a blogging strategy and strengthening your content writing techniques. Do you remember Bill Gates’ iconic mantra “content is king”?Although the well-worn phrase was coined way back in 1996, it still strikes a chord twenty years later. Quality content resonates more than poor, high frequency content, often regardless of the market. What does this […]
Curating Content: Strategies for Developing Killer Blog Topics
Before you worry about selling, marketing, or your social media presence, you must first develop the content that makes everything else possible.It’s the burden of every content creator—to meet your marketing goals you must produce informative and original material.
Bad Business: Why Your Blogs Aren’t Performing Like They Should
Poor blog performance can be caused by many factors, all of which relate to a single issue—a lack of value for your readership.As hard as it is to admit, sometimes the content we pour our souls into just doesn’t perform the way it’s supposed to.
Blogging: Your Lean, Mean, Lead-Generating Machine
What’s your secret weapon for lead generation, more conversions, and improved revenue? That’s right—blogging.Blogging might be new to the content marketing game, but there’s no questioning the value it provides.Data by Hubspot showed companies that blogged 15 or more times a month saw 5 times as much traffic as companies who didn’t blog at all. […]
Work Smarter, Not Harder: Optimizing Past Blogs for Maximum Value
Good blogging doesn’t need to rely solely on a constant stream of new content; optimizing your old material can offer big benefits to your blog with little extra effort on your part.In part 1 of our series on effective business blogging, we discussed how and why you should utilize cornerstone content. In part 2, we […]
Prepare for Impact: Secrets to Writing High-Value Blogs
Knowing how to write can’t-miss blogs is an absolute must for businesses looking to connect with their audience.Ever wonder if it’s really worth it to put in all the extra time and effort required in order to make your business blog blow your audience away? Hubspot’s 2014 State of Inbound Marketing Reportfound that marketers who […]
The Fountain of Knowledge: Supercharge Your Blog with Cornerstone Content
Don’t get fooled into thinking that keeping a business blog is trivial. Here’s why a cornerstone blog that provides a wealth of relevant information is an essential resource for your readers.Ahh, blogging. This form of public journaling is one of the simplest and fastest ways to get your message across to millions of readers at […]
Optimizing Your Blog: Easy Tweaks for Higher Traffic
Use these quick and easy blogging shortcuts to generate more traffic than a Manhattan street.Blogging is an essential part of every long-term inbound marketing strategy. Maintaining a regular blog tells contacts about your brand, nurtures a relationship with your consumers and can help turn anyone who shares a post into an ambassador for your company. […]
A Blogging Virus: Creating Content that’s Impossible Not to Share
It’s no secret that creating sharable content is essential to blogging, but how can you ensure that your online content is too good to pass up?Since the inception of the Internet, users have been racing to be innovators in their field. The first website owners, the first online retailer, the first popular bloggers; it’s a […]
