Love ‘em or Leave ‘em: A Case for (and Against) Infographics

Are infographics a marketer’s dream? Or an overblown novelty?It’s nearly impossible to navigate the net these days without running across an infographic of some kind.Most of you reading this don’t need an introduction to infographics. They’re pervasive throughout every industry in the online world and are a particular friend to inbound marketers. Data compiled by […]

Read More

Rising to the Top in a Sea of Information: Creating Great Infographics

How to create original infographics to engage your target audienceMarket research suggests that infographics, sharable graphics that compress data into attractive and easy-to-read images, can increase publishers’ traffic by up to 12 percent. But despite their inbound marketing potential, infographics can also get a bad rep when they’re used as cheap ploys to garner as many […]

Read More