8 Ways to Create Brilliant Headlines and Sub-Headlines

Newspaper Press Run EndWhen it comes to attracting readers to your content and convincing them to read on, the most important element to do this is the headline.

The headline in addition to the sub-headline of your content is what convinces your website’s visitors to read your content, click your call to action and to eventually convert to your landing page. They are the elements that help to create a first impression on visitors. This means that poor headlines and sub-headlines will leave a bad impression, resulting in visitors not bothering with your content. The following are a few tips to help you create headlines and sub-headlines that are as effective as possible in drawing visitors in:

Creating Headlines

The headline needs to convey several things to the reader in order to convince them to keep reading. The following are some of the elements that are required to make an effective headline.

Keeping it simple

Keep your headlines short and sweet when possible. A long headline is going to begin to clutter up your space. Additionally, the longer a headline is, the more risk there is of the headline losing focus, which will result in the reader forgetting what the content is even supposed to be about – the very thing your headline is supposed to relate! The headline should only have one message for the reader. Don’t try to fill in several different messages into the headline. This will confuse readers since they’ll have no idea what your content is actually supposed to be about.

Provide the benefit in the headline

Give the readers a reason why they should read the rest of your content. For your blog, your content could be entitled “how to lose 20 pounds in one week.” This provides a clear benefit for reading the rest of the content. The same is true for calls to action and landing pages. Remind the readers why they are clicking on your buttons in order to provide you with their information.

Creating news-related headlines

If you are creating news related content, then make sure your headline reflects the fact that it is news. You can do this by using words such as “introducing,” “finally,” “new,” and more. This gives the sense that whatever your content is about has just happened, which helps attract the curiosity of readers.

Creating headlines for guides

The guide is one of the most helpful pieces of content you can create for consumers. The most successful way to create a headline for a guide is by using the words “how to,” “ways to,” or “tips for.” Even more helpful is to add the number of the amount of tips or steps in your content in the headline.

Don’t forget your keywords

To improve the chances of your content being found, implement keywords into your headlines. Whatever you do, don’t force them in there. You don’t want to hurt the quality of your headline because then you’ll lose readers after all. One or two carefully chosen keywords will suffice.


Sub-headlines are an important way to break up your information and give your readers reference points as to what the content contains. Readers will be able to scan your content and easily be able to see what each section is about. The following are a few tips for creating effective sub-headlines.

Make them short and clear

Because you want readers to see what each section is about immediately, you should make them short and to the point. You don’t even want you sub-headlines to be a full sentence long.

Use SEO keywords

Just like your regular headlines, using SEO keywords in your sub-headlines will help improve your web ranking. Sometimes an SEO keyword can be the sub-headline itself. However, don’t force the use of keywords into your sub-headlines if it doesn’t make sense.

Engage and attract readers

Although you want to focus on creating sub-headlines that provide a header for what the section is about, you should make sure that they will engage and attract your readers as well.

These are a number of tips that you should use in order to create the headlines and sub-headlines for the content on your website. Strong headlines and sub-headlines help to provide readers with an idea of what the content is about, what the benefits of reading that content will be for the reader as well as use SEO keywords in order to increase exposure of your content.

Share this: